Graduate - Marketing Communications (FIAT Brand) - Fiat Chrysler Automobiles UK - Slough

Job description

FCA UK

"Fiat do not just believe in the search for happiness. We believe happiness is something that only grows when it is shared" Olivier Francois, Head of Fiat brand and Chief Marketing Officer.

Our brand mission is to build cars that improve lives and not just peoples status’. To make this happen we follow 5 key principles:

Simplicity: Life is complicated we want to make it simple for people
Style: our heartland Italy is known for style, so inherently the Italian style is part of our DNA- we make great style accessible for all
Speed: In a fast world you need to keep up - we are always innovating. Take our TwinAir engine.
Surprise: We are a challenger brand who wants to defy the status quo in order to surprise and delight
Smile: We want to make people happy - a smiling brand is more fun!

THE ROLE

Our team is smart and supremely ambitious. We're looking for bright and ambitious individuals ready for hands-on experience within our small marketing team. As part of this role you will be expected to provide marketing support across all marketing disciplines including TV, Print, OOH, Digital, BTL, and dealer communications. You will report into the FIAT Brand Communications Manager as well as work alongside the product managers and the FIAT digital team.

MAIN DUTIES & RESPONSIBILITIES:

Assist with the production of a wide range of marketing communications including national advertising, brochures, POS, dealer adverts, Direct Marketing, etc.
Become an expert in dealer marketing communications to ensure integration between local and national advertising
Manage FIAT dealer marketing agency
Assist brand communication manager in liaising with ATL agencies, to ensure project requests are dealt with in a timely and efficient manner
Assist with production of artwork, source images and checking copy.
Monitor development of marketing communications projects to ensure consistency and appropriateness
Liaise and manage relevant internal stakeholders such as sales, dealers, product/brand management, research and digital
Ensure all marketing materials are developed within legal and regulatory frameworks
Carry out detailed market & competitor research and analysis as required for all key models.
Manage the marketing finance tracker

This is a hands-on role and the successful candidate will be a marketing all-rounder able to demonstrate the flair and commercial acumen required to make the right impressions.

KNOWLEDGE, SKILLS & QUALIFICATIONS:

You should be smart and kind with a curious mind and a passion for driving brands forward. You are the kind of person who enjoys a challenge and has big aspirations for your career. This is a chance to get real hands on experience

Great attention to detail
A passion for striving for the right result
First class communication and interpersonal skills - especially helpful when dealing with HQ
A creative flair - we work with a range of brilliant agencies and always strive for world class creative work
Advanced Microsoft Office skills - lots of PowerPoint presentations
A completer finisher - supported by evidence that you're the type to see through every task without being prompted
Multi-tasking capability - you'll be working across quite a few projects, often at quite a fast pace
Proactive and enthusiastic - we are an extremely ambitious and hard working team so we need you to be self-motivated with a can-do attitude
Confident and outgoing personality
Ability to work effectively under pressure and to very tight deadlines
An interest in the automotive industry would be an advantage
Knowledge of the Italian language is beneficial however not essential
Full clean driving licence preferable
Degree in Marketing or Business related subject, ideally with 1 years’ experience in a similar role.