Marketing Executive - Exel Technology Group Limited - Mansfield

Job description

Marketing Executive

This is a unique opportunity to join a market leading Technology Company in Mansfield, Nottinghamshire.

Exel Technology Group, established in 1998, write, sell, train and support a portfolio of technology and software products across three different industries.

We are seeking an experienced and creative Marketing Executive who will be heavily involved in helping the organisation stay at the forefront of digital communication.

To be considered for this role of Marketing Executive you must have:

Strong experience in Marketing and passionate about your profession
First class and faultless communication skills
A solid understanding of using Google Analytics & Adwords
Confident at using a range of Social Media tools
Proven marketing campaign experience.

Key Purpose of the role:

Increase the number of leads across all divisions of Exel Technology Group Ltd by:

Creating a compelling marketing mix that leads to action
Managing the delivery of marketing activity
Research and obtain customer feedback
Gain information from our competitor propositions
Work with agencies to design and produce marketing collateral (including brochures, mailshots, email marketing, online marketing, videos, adverts, inserts)
Track and report on marketing campaigns.

Key Duties, responsible for:

Digital marketing

Implementation and growth of the group’s online engagement strategy
Website content including SEO and PPC
Delivering and managing online / social media
Content that is consistent with offline materials
Writing blogs and associated press releases
Designing, creating and executing email marketing campaigns.

Communications

Copywriting for cross channel marketing materials with business and brand, identity, and value proposition
Generating customer profiles, case studies and testimonials
Assist in the delivery of sales tools including presentation and sales team collateral.

Analysis and Market Research

Analysis of previous marketing collateral and communication (reproduce and better successful activities)
Advanced use of Google Analytics
Champion and use CRM database to deliver data driven marketing campaigns, track responses, customer satisfaction, monitor and analyse response rates and report on marketing effectiveness
Analyse customer research and customer feedback
Analyse competitor activity to gain market awareness, propositions and sales activity
Reporting on a weekly and monthly basis to management to include accurate tracking and measurement of leads, response rates, campaign cost, cost per lead, cost per customer, return on investment, channel effectiveness, data source effectiveness.

Sales Support

Assist in the answering of incoming customer calls
Qualify incoming customer calls.

Reports to:

Marketing Manager.

Qualifications/Experience:

Strong marketing skill set across all channels, with emphasis on digital and creative
Previous marketing experience and/or relevant qualifications are essential.

Skills and Personal Qualities:

Creative approach
Analytical and measured
Strong written and verbal communication skills
Organisation and planning
Deadline driven.

Location: Exel Technology Group Limited, 1 Melton Way, Mansfield, Nottinghamshire, NG18 5FU.

Salary: Top rate of salary paid.

First interview date: Thursday 16th July 2015.

Please apply including your CV and a covering letter to highlight your suitability for the role.

No agencies please.

Please note that terminology in this advert is not intended to discriminate. Every candidate application will be assessed only in accordance with their suitability, qualifications and ability to perform the duties of the job.

All applicants will receive a response to their application within 7 days.