Head of Marketing- Ericsson ONE

Job description

Job Description

Date: Sep 4, 2018

Ericsson Overview
Ericsson is the driving force behind the Networked Society where every person and every industry is empowered to reach their full potential. Mobility, broadband and the cloud are transforming the world, enabling industries and society to provide better services, capture new opportunities, improve businesses, increase efficiency, and create new user experiences.

Our services, software and infrastructure support every major telecom operator in the world. The transformation that this brings allows people, business and society to fulfill their potential and create a more sustainable future.

With some 115,000 employees and customers in 180 countries, we combine global scale with technology and services leadership. We support networks that connect more than 2.5 billion subscribers. 40 percent of the world’s mobile traffic is carried over Ericsson networks. And our SEK 100 billion investment in research and development over the last three years ensure that our solutions – and our customers – are at the forefront of innovation.

Head of Marketing Ericsson ONE, Business Area Technology & Emerging Business (BTEB)

Job description
Does the word disruption appeal to you? Do you want to be part of identifying and developing Ericsson’s future business? That is precisely our mission in Business Area Technology and Emerging Business and the task of Ericsson ONE.

Two thirds of all startups and new products fail due to 3 (rather) simple reasons;
- No 1: 32% you are building a product that no-one wants, or is willing to pay for,
- No 2: 18% you picked the wrong team to deliver on a promising idea,
- No 3: 13% you lacked focus

At Ericsson ONE we believe in changing these odds and as Head of Marketing for Ericsson ONE, it is your job to make sure No 1 never happens.

Ericsson ONE was created as a birthplace for disruptive ideas turning into commercially viable products and solutions. The unit has two main goals. Support innovation in core but more importantly, Create new growth businesses through disruptive innovation. The center of gravity for both these goals is to create outstanding customer experience for Ericsson’s current and future customers.

As Head of Marketing for Ericsson ONE, you might have one of the coolest jobs in Ericsson. Beyond that, your role is to lead the strategic marketing efforts, through the creation of a marketing plan, all the way to execution of activities. You will be an integral part of the success of Ericsson ONE and a natural part of shaping its future.

You will be part of the Marketing and Communications Leadership Team of Business Area Technology and Emerging Business, and report to the Head of Marketing and Communication for BTEB. This role will grow into a leadership role leading a team of skilled and specialized marketing team members.

To be successful in this role you bring a track record on how to drive and execute Marketing and Communications in an innovative way. You will work on a strategic level, but you are equally comfortable to work hands on with the organization. You have the capabilities to think new, pushing boundaries, utilizing the advantages of digitalization and marketing automation tools, and by using new types of channels such as social influencers. This is critical both in addressing Ericsson key customers, and in how we drive the culture transformation and employee engagement internally.

Responsibilities & Tasks
- Work closely with head of the Marketing and Communications for BTEB, and head of the Ericsson One unit to accelerate the positioning of Ericsson as a fast paced, innovative growth company
- Lead the end-to-end marketing for Ericsson ONE through selected GTM channels, including market positioning, USPs, lead generation, and follow-up to support sales
- Work seamlessly within the Marketing and Communication team, as well as with Ericsson ONE, and other relevant stakeholder internally
- In collaboration with the External and Internal Communications teams within the M&C unit, drive external communications, campaigns, and events relevant for Ericsson ONE, and communication activities in conjunction with new customer contracts.

Desired profile

Position Qualifications
Core Competences
- Business Acumen
- Marketing, Strategy, and Communication knowledge and skills
- Ericsson specific and Industry knowledge
- Analytical skills
- Leadership, Coaching, and Mentoring skills
- Project management skills
- Stakeholder management
- Digitalization and Marketing Automation tools
- English skills (fluent in spoken and written)

Behavioral Competences
- Entrepreneurial and innovative mindset
- Strategic thinking
- Dare to challenge
- Working with people
- Relating and Networking
- Adaptive and Responsive to Change
- Planning and Organizing
- Strong result orientation

Minimum Qualifications & Experience Requirements
- University degree in Business, Marketing, Communications, or equivalent training/experience
- 8+ years’ experience
- Experience working in a global team

Preferred Qualifications & Experience Requirements
- Experience working as a member of a multi-country leadership team
- Team management, including leading virtual teams
- Resource management (including budget management)
- Experience working in a dynamic and fast-moving environment
- Track record of driving innovative Marketing and Communications

Application
The selection and interview process is ongoing, so send your application in English as soon as it is ready. If you have specific questions you are welcome to email recruiter at

Location: Kista, Sweden

Last day to apply is the 18th of September, 2018.

We welcome the opportunity to meet you!

Ericsson provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, sexual orientation, marital status, pregnancy, parental status, national origin, ethnic background, age, disability, political opinion, social status, veteran status, union membership or genetics.

Ericsson complies with applicable country, state and all local laws governing nondiscrimination in employment in every location across the world in which the company has facilities. In addition, Ericsson supports the UN Guiding Principles for Business and Human Rights and the United Nations Global Compact.

This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation, training and development.

Ericsson expressly prohibits any form of workplace harassment based on race, color, religion, sex, sexual orientation, marital status, pregnancy, parental status, national origin, ethnic background, age, disability, political opinion, social status, veteran status, union membership or genetic information.

Primary country and city: Sweden (SE) || || Stockholm || SalesStratMkt&ComMgt

Req ID: 254372

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