DIGITAL COMMUNICATION OFFICER

Description de l'offre

Global Energy Management (GEM) is one of ENGIE’s 24 Business Units. At the heart of the energy value chain, we optimize the Group’s assets portfolio including electricity, natural gas, environmental products and bulk commodities such as biomass, while developing our external commercial franchise worldwide. We provide services in supply and logistics management, asset management by leveraging on markets, risk management, market access management, and contribute to market understanding, design and efficiency.

With a staff of 1,300, offices in 16 countries and 5 trading platforms, GEM has an extended geographical coverage in Europe, the US and Asia-Pacific and activities in more than 50 countries. The Communication Department is part of the Strategy and Communication Division.

Role / Goals of the job:

Support GEM business development and image through digital communication & marketing materials.Oversee functionality, efficiency, tone and relevance of GEM digital channels including websites and social media.

Reporting Line:
Digital Communication Manager

Role Description:

Contribute to the improvement of an external web Hub that has just been set-up to promote the image and services of the BUs’ expertise and services:
·  Collection of needs and requests from internal stakeholders
·  Coordination of workshops to foster collective intelligence and sharing
·  Upgrade the existing site with new functionalities and manage the web agency
·  Contribute to manage the related budget
·  Ensure update and consistency of editorial line
·  Produce contents
Work closely with the Digital Communication Manager and all Communication team members to conceptualize goal-focused digital campaigns and outputs across internal and external platforms and formats, including, but not limited to, videos, animations, infographics, both as part of our strategic communications and leveraging opportunities in news cycle.

Contribute to implement, in coordination with all Communication team members, a planning of communication on media channels, based on strategic communication challenges to develop mutually beneficial to produce focused, innovative, engaging content across channels and formats.

Help identify key metrics in line with overall communication strategy, monitor overall use of social media and analytics, and optimize digital communication strategy based on their measurement.

Contribute to the design of an external social media strategy and ensure internal and external community management.

Coordinate SEO and SEM actions and campaigns.

Help providing support to business development through regular contact with operational teams with the aim to design relevant communication & marketing materials for our internal clients and present their expertise and service offers.

Manage upgrade and update of GEM internal digital channels and take part in the general process of reflection of internal media organization (role of each channel, best info sharing, impact of messages). When strategy is defined, develop and implement the solution over the course, dealing with all stakeholders involved.

Authority and Autonomy:

 

Good degree of autonomy, sense of initiatives and team spirit required.

 

Internal interfaces:

 

All GEM Divisions, Departments and teams + with the Group Communication Direction

 

External interfaces:

 

Communication and web agencies

 

Education / Professional background:   
·  Education: Master Degree (Bac +5) in Communication
·  First-rate editorial and digital marketing experience

Technical / Operational / Business Skills:
·  Digital (web and social media)
·  Project management proficiency
·  Writing and synthesis skills: ability to manage and organize contents
·  Ability to manage, negotiate, monitor budget and to respect internal procurement processes
Behavioral Skills / Management Skills :
·  Analyzing and practical thinking
·  Good autonomy and sense of initiative
·  Creativity and technical proficiency
·  Project lead and problem solving
·  Interpersonal skills, sense of service, transversal work and team spirit
Languages and IT Skills:
·  Fluent in French and English: Written and oral
·  Office 365, Wordpress, Photoshop
 
 
Information:
 
Contract type : Fixed term contract (CDD) 6 months
 
 
Working place:
·  Paris
Travels:
·  Potential travels (Belgium and potentially other European countries)

Additional Information
·  Posting Date: Nov 5, 2018