Content Strategist

Job description

Primary Job Responsibilities

Looking for a company that inspires passion, courage and imagination, where you can be part of the team shaping the future of global commerce? Want to shape how millions of people buy, sell, connect, and share around the world? If you're interested in joining a purpose driven community that is dedicated to creating an ambitious and inclusive workplace, join eBay – a company you can be proud to be a part of.

North America Marketplaces Marketing is a team driven by delivering results for the business and for their internal partners.

This team understands at all levels the importance of utilizing data and insights in order to proactively influence real-world recommendations and direction for the business units and eBay overall. We play a critical part in driving the eBay mission of the “World starts their shopping on eBay,” by repositioning the brand in a modern and fresh way. This team challenges the norm and leads with influence and integrity across the organization. All of this is possible with a “hands-on” approach taking accountability and having fun in the process.

We are looking for a Content Strategist who is passionate about understanding consumers' intents and behaviors as a customer-centric, data-driven marketer, and translating them into a strong integrated marketing strategy and plan. The successful candidate will lead a team of content developers, in close partnerships with merchants, marketing managers and SEO team to drive eBay's content strategy infused with a holistic marketing point of view and achieve business goals by maximizing the commercial impact of content via owned, earned and paid media.

The Content Strategist will lead our content curation, content marketing efforts and the development / production of engaging customer service content for the eBay ecosystem of products and services. You will be responsible for assessing content opportunities and leading the content strategies that deliver an engaging user experience; in addition to targeting your strategizing efforts to best account for eBay brand characteristics, goals, initiatives and budget.

This role offers a strong intersection of marketing intuition & content strategy, consumer insights & analytics, campaign tactical & creative execution and product experience.

Detailed Responsibilities

Pre-Production
• Research
• User Analysis / User Needs: Personas, Scenarios, Surveys 

• Content Inventory / Audit 

• Content Gap Analysis 

• Competitor Analysis 

• Search Engine Optimization Research 

• Editorial Strategy
• Voice / Style / Brand Guidelines 

• Idea / Concept Development 

• Development of Themes / Messages / Topics 

• Establish Workflow: People, Ownership, Roles, Processes 

• Content Plan: What, When, How (Short/Long Term) 

• Information Architecture
o Establish Metadata Frameworks 

o Implement Taxonomies and Classification Schemes 

o Develop Site Structures/Hierarchy 

• Content Management Tools and Practices 

• Content Migration and Conversion
• Analytics Configuration 

• Establish Content Backup / Versioning / Archival Practices 


Production

• Content Creation
• Copywriting Guidance 

• Asset Production 

• Tagging / Classifying 

• Content Optimization 

• Search Engine Optimization 

• Accessibility Optimization 

• Proofreading / Editing / Fact Checking 

• Content Delivery

• Encoding / Converting for Web 

• Distribution Processes and Tools

Post-Production
• Promotion
• Monitoring / Reacting (e.g. Social Media, Comments, Moderation) 

• Social Media Submission / PR / Marketing / Syndication
• Evaluation 

• Use data-driven and customer insights to enable marketing and business partners to optimize marketing content/campaigns 

• Ongoing social listening to optimize content strategy

Job Requirements

In order to be successful in this role you will need to have:

·  Well-rounded marketing Skill Set: digital marketing, analytics, business and communications
·  SEO-infused focus
·  A minimum of 7-10 years managing and growing content performance via marketing
·  Agency and client side experience

You will also possess the following skills and attributes:

·  Highly analytical with a strong quantitative skill set and ability to self-educate
·  Highly organized and able to function well under pressure
·  Detail-oriented, data-driven, comfortable with ambiguity and working with cross-functional collaborations
·  Strong project management skills
·  Excellent written, communication and presentation skills
·  Flexible, open, a real team player
·  Results focused, with a commitment to meeting targets
·  Self-starter with plenty of initiative and drive, plus the ability to manage own time and workload
·  Preferred but not required: experience with Google Webmaster Tools, Bing Webmaster Tools, Open Site Explorer, Web Analytics (Site Catalyst/Google Analytics), Searchmetrics

Finally, you will have a passion for e-commerce, the Internet and eBay!

eBay Inc. (NASDAQ: EBAY) is a global commerce leader including the Marketplace, StubHub and Classifieds platforms. Collectively, we connect millions of buyers and sellers around the world, empowering people and creating opportunity through Connected Commerce. Founded in 1995 in San Jose, Calif., eBay is one of the world's largest and most vibrant marketplaces for discovering great value and unique selection.

Job Title

Manager, Content 3

Removal Date

13-Jun-2017