Brand Ambassador - Bulleit

Job description

External Job Description

The Reserve Luxury Portfolio Division was established in 2003 to go after this opportunity. The development and growth of these high NSV brands play an integral role in the sustained growth ambitions of Diageo. The Reserve Luxury Portfolio Division is a team of highly trained individuals who focus on super-premium and luxury led opportunities across the discerning on-trade, demonstrating industry leadership in both volume driving and brand building activity. Discerning TLA/RLA accounts are icons within the trade and create a halo for brands. The Reserve Luxury Portfolio Ambassadors are our liquid/drinks experts, respected internally and externally as a source of knowledge across drinks and non-drinks luxury categories.

This is a commercial position aimed at building the Reserve Luxury Portfolio knowledge, awareness and adoration with our Diageo Reserve Luxury Portfolio sales-forces as well as the TLA/RLA stakeholders, driving and inspiring customer loyalty and demand, which will in turn transform into consumer demand. There is a need to improve the Distribution and especially the Rate of Sale of our Reserve Luxury Portfolio, and the Ambassador will be pivotal in not only ensuring our TLA/RLA accounts are serviced to a level where visibility, in-outlet rotation activities, account promotions, perfect serves/rituals, recommendation, events and competitions drive a constant turnover of our brands, but that they are all to the luxury Reserve Luxury Portfolio standard.

Key Accountabilities:

· Increased Distribution & Rate of Sale in core retail stores that cater to high-end consumers
· Conduct comprehensive trainings, tastings, samplings, master-classes, dinners, across the Reserve Luxury Portfolio of customers and targeted consumers
· Create structured monthly meetings with quarterly reporting to key Sales and Marketing stakeholders
· Prospect and build strong relationships with Gurus/Influencers in key markets, while maintaining and nurturing current relationships
· Together with the relevant teams, turns the Reserve Luxury Portfolio PR strategies and executional best practice into appropriate in-market actions
· Continually re-evaluates current Reserve Luxury Portfolio accounts and helps acquire new accounts based on market trends
· Inspires consumers, customers and trade to advocate Reserve brands
· Be the central reference point for the bartending community, creating a bartender network and championing Reserve Brand and World Class fraternities
· In conjunction with the brand manager identifies, develops and manages local marketing activities including locally based brand opportunities.
· Delivers special events in a way which provides positive surprises for our consumers and customers Qualifications and experience required:

· Post-secondary education in Business/related area
· Excellent knowledge of the drinks and non-drinks luxury goods sector
· Proven passion to live life of the luxury sector and bring our brands to life
· Experience as an entrepreneur with a strong understanding of the motivations of bar managers and staff
· Outstanding presentation skills
· Must possess excellent mixology skills with a solid Spirit (and Wine) knowledge
· Proven training ability, persuasive selling skills, passion for wine and the high end drinks business, with respect to customers and consumers
· Excellent category, brand and trade knowledge with a strong ability to identify emerging trends and insights
· Good informal relationships with wine, culinary and lifestyle journalists an asset outlets/contacts.