Full Stack Marketer

Job description

Ref: req33080

Responsibilities:

·  Drive Demand Generation/User Acquisition and retention
·  Plan and execute all web, SEO/SEM, marketing database, email, social media, adwords, and display advertising campaigns
·  Design, build and maintain our social media presence
·  Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)
·  Identify trends and insights, and optimize spend and performance based on the insightsDevise and execute new and creative growth strategies
·  Plan, execute, and measure experiments and conversion testsCollaborate with internal teams to create landing pages and optimize user experience
·  Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points
·  Instrument conversion points and optimize user funnels
·  Collaborate with agencies and other vendor partners
·  Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate.

Desired profile

Requirements:

·  Proven track record of success in digital marketing
·  Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media and/or display advertising
campaigns
·  Experience in optimizing user funnelsExperience with A/B and multivariate experiments, web analytics
·  Working knowledge of ad serving tools Experience in setting up and optimizing Google Adwords campaigns
·  Strong analytical skills and data-driven thinking
·  Up-to-date with the latest trends and best practices in online marketing and measurement