B2B Sales Promotion Expert (M/F)

Job description

The Sales Promotion Expert is responsible for the development, co-ordination and implementation of local Sales Promotion B2B activities, with the goal to increase revenue in local markets within the defined sales strategy. She/he supports the implementation of central/regional B2B Sales Promotion activities and is part of the B2B Sales Promotional process Community and is the interface between the regional B2B Sales Promotion unit and the local sales management. He/She needs to ensure process orientation on all level as well as effectively locally drive impactful and targeted communication of Lufthansa Group servicesand products and sales tools and programs to and with relevant B2B customers

Tasks:

Dependent on the assignment focus the tasks include the following:

·  Execute local B2B Sales Promotion plan
·  Develop and implement local sales-promotion activities to support the global as well as local sales strategy and in accordance with centrally agreed Marketing strategies and guidelines
·  Plan and implement local events, local communications in cooperation with local markets and initiatives to support B2B Sales target groups for example eXperts newsletter and promotions, acquisition of new eXperts participants, PPB newsletter and promotions.
·  Sales Products and Programs (PPM) Marketing: communication campaigns of new Lufthansa Group sales products and programs to B2B customer
·  Joint Sales Promotion activities with B2B customers towards joint B2C customers as part of agreement, for example joint mailings, events, contests, product fares
·  Monitor, evaluate and initiate customer-centric activities together with the regional B2B Sales Promotion colleagues
·  Continuous monitoring and reporting of competitor B2B Sales Promotion/Marketing actions in the market
·  Regular update of the local Marketing, tracking of budget spend via online Marketing budget tool and reconciliation with SAP
·  Amend and facilitate centrally/regionally provided content on local platforms and programs. Contribute local content, do local/language feedback to translations on airlines specific content
·  Coordinate local Lufthansa Group partner (for example JV partners) input for central tools and platforms (for example PPB, eXperts, corporate newsletter, etcetera)
·  Procure and inventory control of B2B Marketing materials
·  Review and implementation of B2B partnerships
·  Continuously updating relevant Sales Promotion/Marketing databases
·  Ensure constant exchange and collaborative approach with Regional Sales Promotion Manager and B2C Marketing local
·  Ensure local harmonized B2B Lufthansa Group appearance
·  Local PR coordination in, if applicable Local PR coordination with B2C Marketing Expert if applicable
·  Steering of local agencies to produce sales collateral in accordance with regional guidelines and global decoupling agency

*Participation in other duties as assigned

Lufthansa is one of the world`s leading airlines. As an internationally-operating aviation Group Deutsche Lufthansa is active in the following business fields: Passenger Transportation, Logistics, MRO and Catering. More than 540 subsidiaries and holding companies also belong to the Group. The airline offers more than 235 destinations in 78 countries using currently 615 aircraft, around 420 are used for Lufthansa German Airlines and Germanwings. Around 106 million passengers worldwide place their trust in us each year. The dedication, skills and excellent service of more than 119 000 employees from almost 150 nations everywhere in the world is one of our greatest strengths.
www.lufthansa.com

Please apply via Be-Lufthansa.com under the job number P0452V273 If this is you, please apply online.

Desired profile

Your profile

·  High school diploma/GED required
·  College degree/vocational training: Bachelor in Marketing or Communication desirable
·  Professional experience required: 2 years marketing or sales promotion experience, professional experience in planning and monitoring communication and sales promotion activities
·  Language: English required, German and local/other desirable
·  Expert knowledge desirable: Lufthansa Group CRM (Cheetah) knowledge desirable, LHG GDS/GuideRes knowledge desirable
·  User IT Knowledge: Proficiency in MS Office

Personal Competencies:

·  Strong Analytical skills
·  Excellent Independent and proactive approach
·  Strong Strategic and conceptual thinking
·  Excellent Attention to quality and detail
·  Strong Assertiveness
·  Strong Service / Customer Orientation
·  Strong Innovative and open to change
·  Excellent Communication skills (verbal and written) /Interpersonal skills
·  Strong Cooperation skills/ Team player
·  Strong Structured / systematic approach/Process orientation
·  Strong Professional and confident manner
·  Strong Well groomed appearance

Environmental Influences:

·  Must possess permit to work in the U.S.
·  Willingness to travel
·  Must possess a valid driver's license

Other Influences:

·  In accordance with rules and regulations and assigned authorities
·  May be required to facilitate customer communications and events outside normal business hours (for example strike, flight irregularities, evening/weekend events, etcetera)
·  Ability to work under time pressure
·  Travel on behalf of the Lufthansa Group may be required

Formal selection procedure:

·  Assessment may be required

*CV/Resume and Cover Letter required

AboutDeutsche Lufthansa AG