Marketing Automation Specialist (f/m), car2go Group GmbH

Job description

Tasks

- As part of the Customer Lifecycle Management team you are responsible for setup, testing, evaluation and optimization of automated marketing campaigns across email, mobile and other channels
- You work with the marketing automation system, utilize customer segmentation and insights to define and implement logic, selection rules, content, and offers for multi-channel targeted automated campaigns in line with overall marketing strategy
- You are responsible for continued evolution and application of best practices around creative executions, effective calls to action, landing pages and template development
- You develop capabilities of the marketing automation tool, including customer data, workflow and content organization and interfaces with overall CRM landscape and channels
- Working in close collaboration with other teams, you leverage and develop different technical systems, define and implement processes and best practices to enable efficient and automated execution of campaigns

Qualifications

- You have a Bachelor or Master degree in an applied quantitative field or marketing with at least 2 years of experience in marketing technology and operations
- You have proven experience working with marketing automation tools (i.e. IBM Marketing Cloud, Adobe Campaign, Oracle Marketing Cloud or similar)
- You have excellent problem solving skills and ability to develop creative customer centric solutions in line with data analysis, customer insights and business objectives
- You can create unique and effective content for customer communication, and have technical experience in working with HTML/CSS
- You have experience of working with large datasets, handling and specifying data business requirements - knowledge of SQL and database experience is a plus
- You have working knowledge of marketing metrics, KPI tracking, ROI analysis and A/B testing
- You learn quickly on the go, are adaptable and able to work independently or in a team, showing initiative, introducing and implementing new ideas
- You are knowledgeable and passionate about the concept of flexible mobility
- You have fluent business German and English skills

This is a full-time job (also suitable for part-time)

car2go is the worldwide leading mobility concept in the area of free floating carsharing. Our service is used by more than two million customers at numerous locations in Europe, North America and Asia. The passion for new ideas and a pronounced service concept is the focus of our powerful team with more than 500 employees all over the world. The internationally active company is a subsidiary company of Daimler AG.

We offer:
- Contributing to the future of a fast growing and sustainable company
- A highly motivated international team
- Attractive benefits such as mobility allowance, team events, company pension
- Working autonomously with many possibilities to contribute your own ideas

Please apply online only and attach your CV, enter your cover letter in the field of motivation of the online form and attach all employers reference certificates (all attachments in total may not exceed 6 MB).

You are welcome to submit your application in English or German.

We particularly welcome applications from disabled persons.

For questions, please dont hesitate to contact the HR Team of car2go:

Desired profile

Qualifications

- You have a Bachelor or Master degree in an applied quantitative field or marketing with at least 2 years of experience in marketing technology and operations
- You have proven experience working with marketing automation tools (i.e. IBM Marketing Cloud, Adobe Campaign, Oracle Marketing Cloud or similar)
- You have excellent problem solving skills and ability to develop creative customer centric solutions in line with data analysis, customer insights and business objectives
- You can create unique and effective content for customer communication, and have technical experience in working with HTML/CSS
- You have experience of working with large datasets, handling and specifying data business requirements - knowledge of SQL and database experience is a plus
- You have working knowledge of marketing metrics, KPI tracking, ROI analysis and A/B testing
- You learn quickly on the go, are adaptable and able to work independently or in a team, showing initiative, introducing and implementing new ideas
- You are knowledgeable and passionate about the concept of flexible mobility
- You have fluent business German and English skills