Digital Private Banking Channel Management - Client Engagement and Digital Marketing and Adoption - Hong Kong - Crédit Suisse - Hong Kong

Job description

Digital Private Banking Channel Management - Client Engagement and Digital Marketing and Adoption - Hong Kong

We Offer...

Our mission is to build the most admired Private Bank by supporting Private Banking management in developing and implementing value-creating strategies and initiatives. You can expect a diverse range of challenging tasks and responsibilities, firmly embedded in the business with the view to deliver sustainable results with a significant impact to the bank.
The Digital Private Bank program will lead the development of electronic channel (eChannel) for our Wealth Management clients as part of a multi-channel (existing Relationship Manager channel and new eChannel) client service model, with the initial pilot being developed in APAC.
The DPB Team will lead the marketing and adoption activities for DPB, and define the new service model that will leverage digital to empower our clients with insight and analysis relevant to their wealth management needs.
1) Establish (together with Private Banking Marketing and Corporate Communications teams) the marketing and communications strategy and plan for DPB client facing capabilities for 2016 and beyond (focus on driving adoption of DPB App across in scope markets and shaping and communicating the value proposition to our Front Office and our clients)
2) Program manage the implementation of above and below the line DPB Marketing and Communications activities with Front Office and Marketing to external clients
3) Act as a 'ambassador' of DPB for our clients and front office to communicate and role model how RMs and clients can optimise their use of digital tools and lead a 'digital concierge' group who attend client events and demonstrate/support clients in their adoption of the new apps
4) Collect and analyse client user data and work with front office and marketing to define campaigns to improve adoption and usage of the apps

5) Assist in developing sales related campaigns to be supported via the digital channel

You Offer...

· Commitment to client experience and driving improvements of client experience via technology
· Degree in Business or Marketing – or proven track record in Design, Marketing, Technology and/or B2C digital business
· Entrepreneurial mindset, innovate and happy to challenge the status quo
· Experience in driving digital marketing strategy and execution, and driving adoption of digital products/services
· Competent project management skills, attention to detail, including analytical skills – must be thorough & organized
· Able to complete multiple assignments under tight timelines and under pressure
· Pleasant personality with can-do attitude and excellent interpersonal skills, good communicator
· Understands and comfortable interacting with target client segments (HNW APAC) and RMs
· Effective influencing skills, able to work in a global team with multiple stakeholders

EEO Statement

Credit Suisse is an equal opportunity employer. Welcoming diversity gives us a competitive advantage in the global marketplace and drives our success.

Job description

Desired profile