Marketing Executive - Retail (local and events) - Cotswold Outdoor Ltd - Guildford

Job description

Job Summary

Snow and Rock have an exciting opportunity available within their Marketing Department for a Marketing Executive to join their ever growing, dynamic and expanding organisation. We are looking for an experienced Marketing Executive who has experience in local and event marketing.

This role is accountable for the overall planning, management and execution of local marketing activity to support individual stores in achieving or exceeding their targets and the planning and implementation of Snow and Rocks sizeable sponsorship events.

You will be joining a proactive and results focused business where you will be given the opportunity to put your ideas into practice and make a measurable contribution to development of the business.

Day-to-day duties and responsibilities:

Local Activity

Develop and implement annual programme of local marketing with the objective of driving footfall & retention. This includes activity to support

New store openings and refurbishments
Tactical local marketing plans to support priority and underperforming stores
Community programs i.e. Run Club

The mix could include press, outdoor & radio advertising, partnerships, email and direct mail marketing, flyers, competitions & social.
Develop a best practice tool kit for local activity which empowers stores to easily put on their own events.
Manage the local marketing budget, ensuring spend is optimised and performance measured and reported on.
Track store performance against targets for all activity, reviewing effectiveness and share learning’s and best practice with the team

Events & Sponsorship

Once the events and sponsorship plan has been agreed with the Marketing Managers, develop the implementation plans and execute against it.
Set KPIs and proactively report back on performance and recommend ongoing improvements.

Key Attributes:

A creative flair is essential, with attention to detail
A recognised qualification
A positive and proactive attitude to work
Must be hard working, committed, a team player and have the ability to work on their own initiative
A good understanding of how to apply brand styling and consistency guidelines
Excellent communication and interpersonal skills
Knowledge of retail environment
Good organisational skills and ability to multi task
Flexibility and happy to travel when required
Ability to work to deadlines and targets

Applications required ASAP as interviews will commence immediately