Style Advisor

Job description

Vision : The ultimate house of luxury defining style and creating desire now and forever

Mission : Engage the consumer of today and tomorrow to the brand by providing unsurpassed service to all customers (internal and external) in ensuring high image standards in the boutiques at all times while being committed to the employee’s personal and professional development and growth.

Purpose: In addition to strong selling skills, culture of Chanel and Ready-To-Wear knowledge, Style Advisor have fashion flair and are able to inspire and motivate the entire team around Ready-To-Wear.

Key Responsibilities:

Sales and Product performance in boutique

1/ Day to day business

·  Support general boutique activities and contribute to overall smooth operations / process
·  Partner with supervisors / Deputy Head of Boutique to support a healthy stock management and follow-up on merchandise attribution to clients (esp. for hot items)
·  Be proactive in checking orders status, merchandise arrival

2/ Sales performance

·  Perform good and qualitative sales: Ready-To-Wear centric with accessory coordination promoting a silhouette, not only a product
·  Be able to sell the non-obvious: Image and / or High-ends and Slow movers

3/ Business acumen

·  Understand Ready-To-Wear business (missed opportunities, customers’ comments on collection)
·  Provide qualitative feedbacks regularly to Ready-To-Wear Deputy Head of Boutique, supervisors  and Ready-To-Wear Development Manager: during launch, on weekly basis, and before MD based on collection performance and ST reports

Customization Expert :

1/ Inspire customers to understand the Brand, styles/ trends

·  Reinforce the Chanel Dream : by promoting our Savoir Faire, sharing our Heritage, and by partnering with the tailor for the perfect fit
·  Able to convey his knowledge on collection and fabrics and general Fashion Knowledge with passion

2/ inspire and coach the team around Ready-To-Wear​ from a styling perspective,

·  Work regularly with Style Advisors and Ready-To-Wear Development Manager to do focused styling exercise with the team on new products, cross selling, cross collection
·  Animate Ready-To-Wear moments (2 times per month): Item focus / Slow sellers
·  Relay Ready-To-Wear moments messages during morning briefing
·  Help team to prepare Ready-To-Wear customers appointment (knowledge, fashion message) and advise when needed
·  Conduct Ready-To-Wear / Styling orientation to the new join staff

Boutique Client relationship & Intelligence

1/ Customer relationship

·  Able to build long-term and strong relationship with clients
·  Identify opportunities to convert Accessory customers to Ready-To-Wear by partnering with Fashion Advisor from other departments

2/ Buys

·  Comments of Item from customers’ eye
·  Attend pre-buy meetings, share commercial / client understanding and qualitative feedbacks on past collection strengths and weaknesses
·  During Buys: voice Specific customer preference with a focus on Local Ready-To-Wear customers, mainly Elite + High and liaise with boutique team to organize pre-selections for top VIPs
·  Join post-buys and partner with Style Advisors and Ready-To-Wear Development Managers to give qualitative feedback on buys by boutique from a styling perspective

3/ Events

·  Participate in various company's events / activities (commercial show, pre-order, collection launch, style exercise, VIP styling...)
·  Gives suggestions in client targeting for Style Exercise and VIC styling
·  Share knowledge on clients profile and preferences
·  Assist team to select appropriate wardrobe for each client

Academic / Professional Qualifications

·  Secondary School Graduate.  University graduate a plus

Work Experience

·  Fashion / retail / luxury / Ready-To-Wear background
·  Minimum 3 years’ experience in Boutique

Functional Competencies:

Product knowledge

·  Perfect knowledge of collections
·  Knowledge of fabric and fitting
·  Including Basic Alteration skills
·  Knowledge of Ready-To-Wear competition environment & trends

Styling

·  Sense of luxury fashion flair
·  Mix and match abilities
·  Sense of proportion

Coaching Skills

·  Communicative passion
·  Team spirit/Collaborative
·  Good communication skills

Client Understanding

·  Able to gather intelligence on Ready-To-Wear collection and communicate customer feedbacks
·  Proactive in identifying opportunities to engage/grow customer base (recruitment, conversion…)

Buying skills

·  Build Ready-To-Wear assortment (with client in mind)