Specialist, Campaign Operations - Digital & CX

Job description

Specialist, Campaign Operations -Digital & CX

At Chanel, we are focused on creating an inclusive culture that nurtures personal growth, contributing to collective progress. We believe the uniqueness of each individual increases the diversity, complementarity, and effectiveness of our teams. We strongly encourage your application, as we value the perspective, experience and potential you could bring to CHANEL.   

 

About the role:  

CHANEL is now hiring a  Specialist, Campaign Operations - Digital & CX in New York City . We are seeking a highly organized and detail-oriented Campaign Operations Specialist to support the development and execution of email marketing campaigns in Salesforce Marketing Cloud (SFMC).  This Campaign Operations Specialist position sits within the Digital and Client Experience (CX) organization and bridges creative, marketing, client intelligence and technical teams – ensuring exceptional delivery, organizational rigor and dynamic personalized content. This is an exciting opportunity for someone passionate & experienced in digital marketing, client engagement, and operations to deliver exceptional client experiences. The ideal candidate will have a minimum of two years of hands-on experience in Salesforce Marketing Cloud (SFMC), email marketing, ecommerce, and CRM within the premium or luxury retail industry. 

SFMC experience, Google Analytics, HTML Email Marketing, and a minimum of 2 years of digital campaign marketing experience required.  

What impact you can create at CHANEL:   

Campaign Development & Execution  

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Support planning and end-to-end production of email campaigns—from briefing to deployment. 

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Work with third-party partners and internal teams to build high-quality emails; identify opportunities to optimize template design and help maintain a modular, responsive, reusable template system aligned with CHANEL brand standards. 

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Develop dynamic campaign experiences using HTML, CSS, AMP script, and SFMC scripting tools.  

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Partner with Campaign Manager to align strategy, timing, and priorities across divisional email calendars.   

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Serve as the liaison for email operations, ensuring assets, requirements, and approvals are collected and delivered on time.  

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Create briefs and manage routing, review, and approval process with Artistic Direction, internal teams, and vendors. 

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Conduct end-to-end Quality Assurance (QA) to validate rendering, device compatibility, segmentation accuracy, landing page experience, and tracking parameters.  

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Troubleshoot rendering issues, dynamic content errors, broken links, accessibility standards, and subscriber lookup discrepancies.  

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Execute A/B tests, manage dynamic logic, and recommend data-driven optimizations.  

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Track timelines, document requirements, capture meeting minutes, and monitor roadmaps.  

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Proactively communicate shifts, risks, and mitigation paths to stakeholders. Audience 

 

Management & Data Operations   

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Manage and segment audiences using SFMC tools: Data Extensions, SQL, Queries, Filters, Audience Builder, and API-driven data imports. 

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Build segmentation logic, dynamic content rules, and personalization using AMPscript, attributes, and dynamic blocks.  

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Support the creation and maintenance of shared data extensions and send-able audiences. 

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Partner with Tech, Data, and Client Intelligence teams to validate data accuracy, business rules, and cross-system alignment. 

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Troubleshoot subscriber lookup discrepancies, mismatched data fields, and segmentation errors. 

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Ensure accurate tagging, tracking parameters, and journey entry criteria for automations and triggers. 

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Support setup of journeys, triggered sends, automations, and multi-channel orchestration in SFMC.  

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Reporting and Insight Feedback

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Support monthly and quarterly reporting to highlight performance trends, insights, and optimization opportunities.  

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Analyze campaign outcomes to inform future planning, testing frameworks, and creative direction.  

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Support ad-hoc reporting needs for key business moments (Campaigns, Collections, Events, Shows, etc.)  

 

Cross-Functional Team and Vendor Management  

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Partner closely with Digital and CX, Marketing, Client intelligence, Global teams, and Tech to drive operational excellence.  

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Collaborate with creative partners and Artistic Direction to ensure brand integrity in content and design. 

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Support day-to-day vendor relationships and workflows, including QA alignment, campaign builds, performance reporting, and invoicing.  

  

You are energized by:  

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Delivering consistently excellent work in a fast-paced and collaborative environment. 

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Solving complex operational and technical challenges with creativity and clarity. 

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Applying both technical capability and aesthetic sensitivity to elevate client experiences. 

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Bringing structure, precision, and proactive thinking to dynamic workflows. 

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    What you will bring to the team:    

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2+ years of hands-on experience in campaign development using HTML and AMPscript. 

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4+ years of experience working with Salesforce Marketing Cloud (Email Studio, Automation Studio, Journey Builder). 

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Strong understanding of CRM, email marketing, and digital client engagement. 

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Ability to build journeys, triggered sends, automations, and utilize Mobile Connect and Advertising Studio a plus. 

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Advanced proficiency in Excel (VLOOKUP, pivot tables, data manipulation). 

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Strong project management, documentation, and communication skills. 

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Detail-oriented mindset with strong problem-solving and technical troubleshooting abilities. 

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Experience training or guiding others on SFMC capabilities and best practices. 

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Ability to juggle multiple campaigns, coordinate across teams, and manage competing deadlines gracefully. 

 

Position Logistics:     

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This position is based in New York City, with a hybrid work model requiring 3 days on-site at the CHANEL offices in Manhattan / NYC.   

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Minimum of 2 years' experience leading campaign operations, CRM and digital email marketing  

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Advanced proficiency in Google Analytics & Excel, including VLOOKUP, pivot tables, and data analysis  

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HTML, CSS, AMP script, and SFMC scripting tools 

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Relevant experience in CRM and Email Marketing; hands-on experience with  Salesforce Marketing Cloud is required   

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Looker, SF Data Cloud, Tableau, Jira, Smartsheet proficiency preferred 

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Proven experience with A/B testing and QA  

   *Chanel, Inc. reserves the right to edit, change, or make exceptions on designations where circumstances where deemed appropriate.    

 

Compensation:   

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The anticipated base salary range for this position is $58,200- $90,000.  Base salary is one component of the total compensation for this position. Other forms of variable pay [may/will] be offered for this position. Other components [may/will] include bonus potential, benefits, and/or perks.  

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  Benefits and Perks:   

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Wellbeing resources include dedicated paid time off for wellbeing (2-week August Office Closure) and a Wellbeing fund   

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Family and care giving benefits (inclusive of parental leave, fertility support, MilkStork, and Care.com Membership)  

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Generous paid time off policies to include vacation, holiday, sick and volunteer days   

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401K and other incentives   

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Robust healthcare offerings; medical, dental, vision, MDLIVE (virtual care), One Medical, Flexible Spending Accounts (Health Care & Dependent Care), Health Savings Account and Employee Assistance Program  

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Life insurance, Accidental Death & Dismemberment, Short Term Disability, Long Term Disability, Health Advocate, International Business Travel Accident & Medical, and Commuter Transit & Parking  

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Additional Information:   

Chanel is a private company whose values are grounded in creating conditions for people to perform at their best and feel fulfilled and confident in their work. We offer a unique work environment where individuals are encouraged to better understand the brand, the business, and motivations, so that together we can unlock the possibilities of growth. This is reflected in:  

Diversity and Inclusion:   

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At CHANEL, we are intentional in promoting Diversity & Inclusion. We foster respect, empathy, and dignity for all.  We believe strongly that the diversity of our people across the full spectrum of human differences is essential to our organisation and the connections we have with each other and our clients.   

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We offer Employee Resource Groups in the US that are voluntary, open to all, employee-led groups formed around a shared identity or lived experience, whose aim is to foster a diverse, inclusive, and equitable community aligned with the values and missions of the communities they support.  

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  Chanel Community:   

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CHANEL Community empowers our employees to channel their passions, talents and sense of purpose to contribute to and learn from our communities.  

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Employees are encouraged to take time off annually to volunteer through CHANEL Community. CHANEL also matches employee donations to select charitable organizations.  

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Sustainability:   

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CHANEL Mission 1.5° is our climate action plan. It is focused on transforming the business in line with the ambitions of the Paris Agreement on climate change to limit the average global mean temperature increase to 1.5 degrees Celsius above preindustrial levels.  

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Employees are encouraged to contribute to our US Sustainability efforts at the corporate level and within the divisions, through organized taskforces and initiatives.  

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​​ Arts and Culture:  

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We are committed to extending our legacy of cultural engagement. Global support includes the CHANEL Culture Fund, which supports a select group of leading art culture institutions across the globe, and the CHANEL Next Prize for the next generation of creative talent.  US support currently includes Annual sponsorship of the MoMA film program, Tribeca Film Festival programs and Through Her Lens, Support of the Academy Gold Fellowship for Women and Sponsorship of the BAAND Together Dance Festival at Lincoln Center.  

Fondation Chanel :  

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Since 2011, Fondation CHANEL’s mission is for women and girls to be free to shape their own destiny.  Through multi-year partnerships with financial and technical support, Fondation CHANEL is committed to improving the safety and autonomy of women and adolescent girls around the world, impacting over a million women and girls in its first 10 years.      

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For more information, please navigate to the Fondation Chanel website  here     

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  Career and Leadership Development:    

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We have dedicated in-house teams focused on supporting the onboarding of employees,   developing leadership skills via custom programs like Imagine Chanel People, Heart of Leadership and group and individual coaching, and blended online and live classes offered on our Bloom platform and by skilled trainers, such as Shape Your Career, to develop career building skills.  

   *Chanel, Inc. benefits and perks are dependent on eligibility and subject to modification by Chanel at any time.