E-Market Place Professional

Job description

Job Purpose:

This position assumes responsibilities of leading the development of F&BP e-business in particular Kakao giftshop channel by : setting up a clear roadmap not only Kakao giftshop but also Kakao ecosystem to accelerate the sales development of an existing platform & identify new opportunities - building strong & long term partnerships with operators to get analytics and customer data - building a winning mindset across different departments (communication, marketing, e-business, CX teams in the head office) - working in close collaboration with Global & Regional teams to develop new initiatives and relevant assets – planning & monitoring budget of e-marketplace activities as well as P&L – planning & execution by understanding of external touchpoints and customer journey for acceleration not only business figures but also customer data acquisition and utilization

Key Responsibilities:

·  Planning Kakao giftshop budget & sales MTP, campaign roll-out plan
·  Build up insight of brand online customer, propose digital marketing strategy to division & corporate team based on Kakao giftshop analysis
·  Create and develop innovative initiative for sustainable growth of e-marketplace
·  Communicate with Global & Regional team about e-marketplace campaign and project plan 
·  Preparing evolution phase for Kakao giftshop boost up & omni-channel activation
·  Collaborate with CX team to set up Kakao giftshop member acquisition and retention plan, drive project for luxury customer and omni-journey experience
·  Closely work with paid & owned media team to draw seamless digital client journey within Kakao Talk platform
·  Monitor the data to define the strategies to increase client value
·  Monitor the data to plan on segmentation and set the target to engage with Kakao giftshop customers

Role Specifications:

Academic / Professional Qualification

·  University graduate (or equivalent)

W ork Experience

·  +3-year experience in online MD, CRM, E-Retail or E-Commerce (luxury/beauty/online platform)
·  Hands-on experience and familiar with Digital Marketing
·  Experience working with cross-functional & Global team

Required Competencies

·  Strong business analysis and problem-solving skill
·  Ability to lead and deliver result in a competitive, fast-evolving environment
·  Digital mindset and omni-channel customer behavior understanding
·  Excellent communication skill both written and verbal
·  Strong negotiation skill
·  Computer / digital literacy (MS Office, on-line business/communication)
·  Professional command of written and spoken English

Key Interactions / Stakeholders:

Internal

·  Local parties : marketing, media & digital communication, e-business, CCC and E-logistics
·  Global & Regional: e-business team, Artistic Direction

External

·  e-marketplace partners