Digital Marketing Professional

Job description

해당 포지션 1년 계약직 입니다.

Job Purpose:  

 This position assumes responsibilities of managing the development of F&BP e-business in particular chanel.com by : setting up a clear roadmap to accelerate the sales development of an existing platform & identify new opportunities - building strong & long term partnerships with operators to get analytics and customer data - building a winning mindset across different departments (Marketing, CX,  Media & Digital Communication, E-logistics and CCC teams in the head office as well as POS retail staff in charge of e-business operations) - working in close collaboration with Global teams to develop new initiatives and relevant assets – planning & monitoring budget of chanel.com activities – planning & execution by understanding of external touchpoints and customer journey for acceleration not only business figures but also customer data acquisition and utilization  

Key Responsibilities:   

· 
Planning Chanel.com budget & sales, campaign roll-out plan  

· 
Build up insight of brand online customer, propose digital marketing strategy to division & corporate team based on chanel.com analysis  

· 
Analyze chanel.com site customer behavior by using analytics tools  

· 
Communicate with Global team about chanel.com performance and campaign plan   

· 
Preparing evolution phase for chanel.com boost up & omni channel activation  

· 
Work closely with the local marketing, media & digital communication team for successful campaign orchestration 

· 
Collaborate with CX team to set up chanel.com member acquisition and retention plan, reduce bouncing rate and increase the number revisits/repurchasing 

· 
Monitor the data to plan on segmentation and set the target to engage with chanel.com customers 

· 
Communicate with chanel.com PMO to manage the .com roadmap & UX/UI AB test 

Role Specifications:  

Academic / Professional Qualification  

· 
University graduate (or equivalent)  

Work Experience 

· 
+3 year experience in brand owned E-commerce (luxury/beauty/online platform) 

· 
Hands-on experience and familiar with Digital Marketing 

· 
Experience working with cross-functional & Regional/Global teams 

  

Required Competencies 

· 
Strong business analysis and problem-solving skill  

· 
Leadership skill / ability to lead and deliver result in a competitive, fast-evolving environment  

· 
Digital mindset and online customer behavior understanding  

· 
Excellent communication skill both written and verbal  

· 
Computer / digital literacy (MS Office, on-line business/communication)  

· 
Professional command of written and spoken English  

Key Interactions / Stakeholders:  

Internal 

Local: Marketing,  Media & Digital Communication, CX,  E-logistics and CCC  

Global: Regional E-business, Global Digital Marketing  

External 

Digital agencies