Communications Executive - FBP

Job description

I. BUSINESS CONTEXT

Fragrance

·  Maximize portfolio, dominant brand leadership and continue to recruit​
·  Brand equity #1, own 5 key brand attributes on strength
·  Solidify leadership & growth of premium fragrance & pillars

Skincare

·  Build skincare credibility and relevancy
·  Brand equity #1, BE ranking improvement & win in premium market
·  Build 2nd pillar on skincare as local champion

​ Make up

·  Amplify vitality & revive lips recruitment
·  Solidify leadership & growth of premium fragrance & pillars
·  Brand equity #1, solidify makeup rank and gain market share
·  Lips outgrow market cross channels
·  Gain Face market share

II. FUTURE STAKES

·  Continue to build story points of views to win TOM and create dream for all
·  through creative use/mix of new media
·  A house view to create focused impact, harmonize a house calendar, not noise across divisions
·  Create color statement and strengthen face expertise, especially for makeup
·  Build reasons to believe and enhance relevancy and credibility, especially for skincare
·  Demonstrate House of fragrance image.
·  Sustain Brand equity positioning from No. 1 to Only 1

III. RESPONSIBILITIES AND ACCOUNTABILITIES

1. PR Communications & Strategy

·  Support PR Manager in developing and executing PR strategies to strengthen brand equity, visibility, and cultural relevance for Fragrance & Beauty Products.
·  Assist in executing communication plans aligned with brand objectives, launches, and key activations.
·  Collaborate with Regional and Global teams to ensure alignment on communication strategy, timelines, and press tools.

2. Media & Influencer Relations

·  Build and maintain strong relationships with editors, journalists, influencers, and key media partners to maximize quality exposure and visibility.
·  Handle day-to-day media and press relations, including coordinating sample trafficking, product loans and responding to press inquiries etc.
·  Support influencer and celebrity partnership coordination in alignment with brand communication objectives.

3. Content & Campaign Execution

·  Execute content plans and monitor spending against budget to ensure efficient resource allocation and delivery.
·  Support PR events and activations by coordinating with internal stakeholders, agencies, and local event team to ensure seamless execution and consistency.
·  Coordinate with Regional/Global teams regarding press tools and related materials ordering.

4. Reporting & Brand Image Management

·  Monitor media coverage and prepare monthly clippings, PR reports, and exposure analysis.
·  Support PR Manager to monitor and ensure high-quality visual production and consistency of brand image for content creations.
·  Coordinate internal approval processes and materials with relevant teams.