Senior Marketing Consultant (MRD)

Job description

Position Description:

As a Senior Marketing Consultant, MRD (Manufacturing, Retail, Distribution) Industries, you will help drive growth of CGI’s business in the Manufacturing, Retail, Transport & Logistics sectors through a combination of marketing programs and business development support. With expertise in these industries, you communicate CGI’s key value propositions in a way that resonates with the unique needs of those sectors.

Your future duties and responsibilities:

• Support the development and execution of annual marketing plans with direction from Marketing lead, aligned with CGI’s sector goals, market needs, and business priorities.
• Support end-to-end delivery of multi-channel marketing programs, campaigns, and events that generate leads, nurture demand, and contribute to pipeline and revenue growth.
• Assist in the development of marketing collateral, thought leadership content and client success stories
• Conduct market research, including competitive analysis and SWOT assessments, to monitor trends and provide strategic insights that inform effective marketing strategies
• Collaborate with the Internal Communications team and External Communications team to execute effective MarCom plans that raise awareness and enable business development
• Support the Canadian Strategic Business Unit by helping coordinate with industry teams and participating in industry communities/councils.
• Assist with preparing for executive meetings, industry events, and conferences to help ensure a strong client experience.

Required qualifications to be successful in this role:

You are a well-rounded marketing professional with experience across many disciplines, including marketing strategy, executive presence, hands-on implementation, and an ability to get things done internally through influence:
• Min 3 years' experience in a marketing function, preferably in a technology services, technology product or consulting services organization
• Strong understanding of the Canadian manufacturing and/or retail and/or transport & logistics sectors
• A self-starter mindset with creativity, curiosity, and a results-driven attitude, with experience in using marketing to bring new services or solutions to market and drive pipeline growth
• Strong campaign execution, content development (white papers, blogs, video, etc.), and stakeholder engagement skills
• An ability to be highly collaborative, and work with a variety of people at all levels
• Excellent organizational skills to work independently and manage projects with many moving parts
• Strong verbal and written communications; proficiency in French is an asset but not required.
• Proficiency in marketing tools (CRM, PowerPoint, Excel, analytics dashboards).

Skills:

·  Campaign Management
·  Communications Management
·  Marketing Strategy & Policy
·  Manufacturing

What you can expect from us:

Together, as owners, let’s turn meaningful insights into action.

Life at CGI is rooted in ownership, teamwork, respect and belonging. Here, you’ll reach your full potential because…

You are invited to be an owner from day 1 as we work together to bring our Dream to life. That’s why we call ourselves CGI Partners rather than employees. We benefit from our collective success and actively shape our company’s strategy and direction.

Your work creates value. You’ll develop innovative solutions and build relationships with teammates and clients while accessing global capabilities to scale your ideas, embrace new opportunities, and benefit from expansive industry and technology expertise.

You’ll shape your career by joining a company built to grow and last. You’ll be supported by leaders who care about your health and well-being and provide you with opportunities to deepen your skills and broaden your horizons.

At CGI, we recognize the richness that diversity brings. We strive to create a work culture where all belong and collaborate with clients in building more inclusive communities. As an equal-opportunity employer, we want to empower all our members to succeed and grow. If you require an accommodation at any point during the recruitment process, please let us know. We will be happy to assist.

Come join our team—one of the largest IT and business consulting services firms in the world.