Product Marketing Specialist - CGG SA - Houston

Job description

Job Details

The Product Marketing Specialist supports the planning and execution of go-to-market campaigns by developing clear positioning, value-based messaging, and compelling content that effectively promotes Viridien's products and services.

Reporting to the Head of Business Marketing, this role collaborates closely with internal stakeholders to refine product messaging for target audiences, develop content for integrated marketing campaigns, and ensure consistency across campaign materials, sales enablement tools, and thought leadership content.

This position requires strong collaboration across multiple teams, including Digital Marketing, Media Relations, Creative Services, and Business Line stakeholders, to deliver cohesive, high-quality marketing communications that elevate Viridien's brand presence and drive business growth.

Responsibilities

Conduct market research to understand customer needs, industry trends, and competitor offerings to identify differentiation opportunities.
Develop clear and compelling product messaging and positioning that highlights key value drivers and resonates with target audiences.
Support the creation of integrated marketing campaigns to drive awareness, engagement, and demand.
Partner with communication teams to produce digital marketing collateral, including web content, social media posts, video storyboards, and email campaigns.
Create sales enablement tools such as brochures, case studies, and product sheets to help commercial teams communicate product benefits effectively.
Monitor and analyze campaign performance with guidance from the Digital Marketing team, using data-driven insights to refine messaging and improve marketing outcomes.
Collaborate cross-functionally with the Creative Services, Media Relations, and Internal Communications teams to ensure brand alignment and storytelling consistency.
Stay current with energy industry developments to ensure all marketing content reflects Viridien's technological leadership and market positioning.

Qualifications, Skills and Experience

Bachelor's degree in Science (Geoscience preferred), Marketing, Business, or a related field.
5+ years of experience in B2B product marketing, ideally within the energy, geoscience, or technology sectors.
Strong copywriting and storytelling skills across digital and print formats.
Proven ability to translate complex technical information into clear, engaging, and value-based messaging.
Familiarity with product marketing best practices, sales enablement, and customer journey mapping.
Solid understanding of the energy industry's digitalization, decarbonization, and data-driven innovation trends.
Excellent project management and organizational skills, with the ability to manage multiple priorities in a fast-paced environment.
Collaborative mindset and strong interpersonal communication skills.
Demonstrated self-starter with a proactive approach and a strong customer service orientation.

Desired Skills and Experience

Experience with marketing automation and analytics platforms such as HubSpot, Salesforce, or Google Analytics.
Background in technical or scientific communications within energy, sustainability, or digital transformation sectors.
Experience developing thought leadership and content marketing initiatives.
Familiarity with SEO and content optimization strategies.
Exposure to global marketing and cross-cultural communications.

Desired profile

About CGG SA

Des ressources naturelles à la surveillance de la Terre et des infrastructures, en passant par la transition énergétique et la défense, Sercel est un pionnier de la mesure et de la compréhension du sous-sol terrestre afin de fournir des solutions de haute qualité à ses clients. Depuis 1956, Sercel allie technologies de pointe et géosciences pour fournir des données d'une précision exceptionnelle. L'entreprise, dont le siège social est situé à Nantes, en France, emploie plus de 1 500 personnes dans plus de dix pays à travers le monde.Des ressources naturelles à la surveillance de la Terre et des infrastructures, en passant par la transition énergétique et la défense, Sercel est un pionnier de la mesure et de la compréhension du sous-sol terrestre afin de fournir des solutions de haute qualité à ses clients. Depuis 1956, Sercel allie technologies de pointe et géosciences pour fournir des données d'une précision exceptionnelle. L'entreprise, dont le siège social est situé à Nantes, en France, emploie plus de 1 500 personnes dans plus de dix pays à travers le monde.

Offers “CGG SA”