Digital Social Analyst

Job description

Whilst you may have any of our UK offices as a base location, you must be fully flexible in terms of assignment location, as these roles may involve periods of time away from home during the week at short notice.
The Big Data Analytics team is part of the Insights and Data Global Practice and has seen strong growth and continued success across a variety of projects and sectors.
We have a fantastic, sizeable team already but that isn’t enough to keep up with the demand we are facing.  Our Digital Social Analysts come from all sorts of backgrounds, but all share the same characteristics; they have a passion for data an interest in Social Media networks, expertise in advanced maths and statistics, great software engineering skills and top notch comms...does this sound like you? Then click the link below and apply now.
In Capgemini, we consider Digital Social Analytics to be much more than Web Analytics and tracking Social media trends. With the growing volume, velocity and variety of digital data, we place this at the core of our capabilities and we go further to include the power of a much broader range of analytical techniques and data approaches (for example graph, NoSQL, and Lucene). We also work closely with business analysts to ensure the insights we discover are true business insights that can be acted upon.
Capgemini offer successful candidates the opportunity to work on truly enterprise data science which brings the best of commercial and open source technologies together for a transformational effect. We are constantly evolving to exploit emerging technologies and techniques, and pride ourselves on our technology flexibility.
Part of a multi-disciplinary team, you will deliver end-to-end projects which see the discovery of insights via the statistical analysis of multiple social and digital data sources
You will help generate data-driven insights leading to effective marketing campaigns, evolve them in real time based on customer reaction online, then evaluate post-campaign
You will build statistical / machine learning models for service delivery
Where new insights are discovered, you will work with the business to establish them as ‘business as usual’ services
You will be designing, creating, automating dashboards and analysing reports
You will define document measurement specifications and implementation requirements for web, social media and other emerging platforms
Knowledge of data wrangling using SAS, R or Python
Experience working with marketing analytics data, including Google Analytics, Twitter Analytics, Facebook Insights, Google AdWords, Adobe or any similar systems
Understanding of social media analytics tools and tactics, including social media monitoring tools i.e. Clarabridge, Brandwatch, Radian6, Pulsar, Affinio, Dataiku
Experience writing boolean queries in one or more social listening tools, i.e. Brandwatch, Synthesio, Crimson Hexagon, Netbase, Pulsar, Radian6, or Sysomos
Some knowledge of analytical techniques with a preference for Natural Language Processing (NLP) and sentiment analysis
Experience working with Big Data such as web-log cookie data
Previous experience using tools for A/B testing and SEO (e.g. Optimizely, Crazyegg, Google Adwords) to improve website design and consumer experience
Strong interpersonal skills with the ability to work with clients to establish business requirements in a non-technical language.
Ability to translate technical solutions into practical business solutions
Professional development. Accelerated career progression. An environment that encourages entrepreneurial spirit. It’s all on offer at Capgemini. And although collaboration is at the core of the way we work, we also recognise individual needs with a flexible benefits package you can tailor to suit you.
At Capgemini, we help organisations across the world become more agile, more competitive and more successful. Smart, tailored, often-groundbreaking technical solutions to complex problems are the norm. But so, too, is a culture that’s as collaborative as it is forward thinking. Working closely with each other, and with our clients, we get under the skin of businesses and to the heart of their goals. You will too.
Capgemini positively encourages applications from suitably qualified and eligible candidates regardless of sex, race, disability, age, sexual orientation, gender reassignment, religion or belief, marital status, or pregnancy and maternity. We are committed to hiring, developing and retaining the best people to deliver innovative, world-class solutions for our clients.  We foster an inclusive culture that enables everyone to achieve their full potential and enjoy a fulfilling career with us. Our comprehensive flexible benefits package and lifestyle policies enable our employees to balance their individual, family and work-life needs.