Product Marketing and Trade Marketing Professionals

Job description

Job Purpose and Summary

Do you have experience of promoting consumer products through Product Marketing activities?

Canon UK and Ireland, based in Reigate, Surrey is keen to build a pipeline of  talented individuals, who have the experience in Product or Trade Marketing Professionals so that Canon can respond to open vacancies more quickly.

We still encourage candidates to apply for vacancies in the normal way through the Canon careers website, but this option allows you to show your interest in this niche skillset at times when we do not have current open vacancies or we know that new vacancies are coming through. If you have not already done through the Careers website, please also set up a request to receive  a free email alert of new vacancies you are interested in as they become available.

Responsibilities and Tasks

Product Marketing Professional

At Canon, this is an exciting time for an experience Product Marketing  to be able to demonstrate their abilities and ownership of launching products from  one of many of Canon’s award winning products within the Consumer Imaging Group  Individuals must have had previous product marketing experience and proven skills in owning and implementing a product marketing plans.

The role offers a strong degree of influence and negotiation is required with internal and external customers to support the execution of the product marketing plan. Will have the opportunity to present to key accounts decision makers and so excellent communication skills are vital.

The commercial aspect of the role requires an ability to determine the pricing, forecasting and budgeting of the product and therefore previous budget responsibility is key to being successful in this role.

You will be responsible for owning and producing a product marketing plan and co-ordinating the creative marketing side of launching a product to market, but  you will not be involved in the creative marketing aspects of product development, which is conducted by another team.

The individual has to be able to develop and execute a product marketing strategy for a range of products  to strict deadlines.

To help in that process a good understanding of using Excel will be a considerable aid to the individual. Project management experience are key skills to be successful in this role.

Previous experience of Consumer Imaging Products  is  not essential but you will need to provide evidence of product marketing experience. The innovative element of the role is developing a workable, cost effective strategy of how the product will target the appropriate audience and therefore maximise sales .

Responsibilities and Tasks

Demonstrate product management skills within the UK and Ireland for specific product group.

Co-ordination of company and channel requirements to maximise sales opportunities consistently throughout the year. Understand and appreciate dynamics of product category and wider market to interpret trends and opportunities for growth.

Communication with Sales and Trade Marketing to implement Business Plans.

Work with colleagues in European Head Office to understand and negotiate business opportunities. Liaison with Product Intelligence team to produce materials and training to support product launch, ranging and sell through.

Understanding of Canon segmentation and customer audiences to align product strategy. To provide technical assistance with product positioning for budget and planning purposes.

Technical marketing support for all pre-launch activity ( Press, customers and internal. Proofreading and approval of product content of all central and local deliverables Tracking and administering pre-launch samples.

Develop, maintain and distribute FABs and other product information for communications. Demonstrate product management skills within the UK and Ireland for specific product group. Co-ordination of company and channel requirements to maximise sales opportunities consistently throughout the year.

Understand and appreciate dynamics of product category and wider market to interpret trends and opportunities for growth.

Communication with Sales and Trade Marketing to implement Business Plans. Work with colleagues in European Head Office to understand and negotiate business opportunities.

Liaison with Product Intelligence team to produce materials and training to support product launch, ranging and sell through.

Understanding of Canon segmentation and customer audiences to align product strategy.

Required Skills and Qualifications

Degree in Marketing or marketing related discipline preferred.

Experience in Project Management in a technical environment ideal.

Excellent photographic knowledge and ideally some experience of video products. Totally proficient in the use of PC's.

Totally proficient in the use of software application packages, including email, spreadsheets (project planning), word processing, digital imaging and presentation software. General software, networking and computer hardware skills are essential. Excellent communicator, presenter, numerate and flexible.

Capable of continuously assimilating technical marketing and sales information through self-study to aid analysis and problem solving

Competencies

Business Knowledge, Communication, Planning & Organising, Results Focused

Trade Marketing Professional

A Trade Marketing professional  is to develop the UK strategy for a designated channel(s) in line with the European product and marketing strategies, in order to support achievement of the channel sales budget.

The role allows you to develop and execute local Trade Marketing plan for the assigned channel (by product group, by top-account) that supports the achievement of the local business and product objectives and is in line with the pan-European Trade Marketing Strategy and objectives.

Working with Key Account Managers and Account Manager, the role is  to design, sell-in and execution of Account Activity Plans for all key accounts, in line with Pan-European pricing model.

Develop channel strategy with the Trade Marketing Manager, UK Sales-Channel Management and European colleagues, as appropriate. Implement plans to achieve pan-European Key Performance Indicators score.  

Work in close collaboration with the Sales-Channel and establish effective communication with other marketing teams - Canon Europe and Canon UK. Monitor channel performance and recommend actions based on results. Play an active role in the development of European promotions, Point of Sales and Trade Marketing projects.

Clearly understanding & proactive use of Market Intelligence, Customer and Shopper insight. Develop and utilise an excellent understanding of the local market and the dynamics of the assigned channel. Develop relationships with major customers’ Marketing personnel.  

Use Canon Europe Trade Marketing tools and resources effectively, where necessary with high-quality customisation to the local context based on Canon ‘house style’ with Canon UK Sales-Channel to ensure good communication of promotional activity internally and to customer. Manage inventory of promotional items. Produce and deliver presentations with conviction. Track advertising and sales promotion spend from all funding sources in relation to responsibilities and avoid overspend. Evaluate all activity for return on investment.

Carry out regular field visits to improve sales needs and customer knowledge and to communicate aspects of marketing strategy.

Competencies

Business Knowledge, Communication, Planning and Organising, Results Focussed

Further Information

Location – Reigate, Surrey

Salary – will vary according to the role

All roles come with the key benefits of

Basic 25 days holiday plus bank holidays (increasing to up to 27 with long service)
Company pension scheme
Life Cover for those in the pension scheme
Free private healthcare for all employees (tax on benefit payable by employee)
Long service awards
Focus on learning and development and career progression
Staff purchase scheme.
You @ Work scheme – discounts with over 100 named brands and suppliers on their products and services
Employee forum network
Summer Hour Policy
Interest Free Season Ticket Loan
Childcare Voucher Scheme
Ride 2 Work scheme
Employee Assistance Programme
Flexible Working Policy
Company Maternity / Adoption / Paternity Policies
eLearning online training courses available to all employees
Variable pay scheme (bonus/commission)

No agencies please

 

Passionate about imaging, passionate about you Wherever your journey at Canon begins, there are plenty of ways you can develop your career. For some people, it can mean taking advantage of our network across Europe, the Middle East and Africa. For most, it involves taking every single opportunity to drive yourself and our business forward. Realising your potential is achievable in our environment of mutual trust and respect, where you are given the freedom to do your best, and where we all work towards the same common goals. You’ll be one of 17.000 valued employees across the region all of whom share a heritage of innovation, value the spirit of our company, and have a real passion and pride in what we do. You can.

Desired profile

To succeed in the role you must have strong numerical and analytical skills with good attention to detail.

Project management in order to meet deadlines under pressure. Must have strong communication skills, both written and verbal. Self-starter with drive to succeed under pressure.
Confident, a good negotiator  with strong interpersonal skills. Good creative skills required to create innovative strategies. Confident to use own initiative. High energy requirement to manage busy workload. Smart and presentable. Ability to travel within UK and Europe when required.

University degree specialising in Marketing Management would be preferable. Highly relevant experience in a similar role or sales role within Consumer Electronics industry or FMCG environment.
Clearly understanding of retail drivers and trade marketing tools.

Ability to build strong business plans with clear ROI measurement. Confident with strong interpersonal skills. Computer literate, with good understanding of MS office applications.
Develop Channel strategy & account plans. Plan, co-ordinate & execute European and local activity.
Implement promotional activity. Manage and evaluate promotional activity in terms of ROI & other KPIs. Financial Management. Marketing Communication. Manage supplier and customer relationships (internal and external)