EMEA Marketing Campaigns Data & Insights Analyst - B2B Marketing Excellence

Job description

Job Purpose and Summary

Canon is changing and so are the markets we serve and the customers we supply. We are on a journey of transition to being a truly customer centric company and to bring new services and products to the digital space and to our B2C and B2B customer communities. Our European enterprise and SMB business groups are being realigned and energised to offer more flexible and joined up solutions to our clients. As part of this transformation process we have established an EMEA Sales and Marketing centre of excellence (COE) in which this newly created opportunity exits

Overview of the position (internaly known as Data Segmentation Associate)

This is a newly created role to work with Field Marketing to define and build campaign customer audience segments for marketing activity within the Canon automated marketing platform (Eloqua).
Monitor and advise on measures to improve contact data health
Interface with Demand Centre Analyst and Insight/Strategy/Operations team to refine integration and between Eloqua and SFDC.

What we give

With Canon, you'll get the support and encouragement you need to grow, from people who share your ambition. We'll invest in your professional development to help you learn and progress in your role with us. You'll find leaders who give you the freedom to explore new things and a team where knowledge is shared openly.

·  Liaise with field marketing to determine audience segments for their automated marketing activity.
·  Build campaign audience segments and manage upload of external segments, both into Eloqua
·  Maintain working knowledge of Canon SFDC, integration between Eloqua/SFDC and lead management process.
·  Own contact engagement metrics around privacy (right to email), 3rd party privacy change requests, and communication frequency.
·  Interface with Campaign and DLG Analyst to feed into contact experience (preference, personalisation and profiling) and contact conversion (form performance, lead scoring and lead routing). Utilizing knowledge of segment builds and contact engagement metrics to make recommendations for refinement.
·  Manage relationship with external data providers, ensuring external uploads are compliant with Canon data regulations and expired contacts are removed from system.
·  Addressing field marketing support requests for additional lead information.
·  Monitor and report on Eloqua sender score

What we ask

We need people who can achieve the exceptional by working collaboratively, who have the courage to risk new ways of doing things and the ability to see the world the way their customers see it. We're looking for creative problem-solvers like you, someone who can ensure Canon stays ahead in an ever-changing world.

·  Data segmentation background with at least 2 years experience of working with SFDC and (preferably) Eloqua too.
·  Understands cimple
·  Can demonstrate a working knowledge of impact that EU Data regulation changes will have on contact privacy, preference and right to email.
·  Analytical and strong ability to implement insight
·  Pro-active and hands on mentality
·  Strong collaboration & communication skills

You will need

·  Excellent written English skills
·  High level of attention to detail
·  Degree level education (or Equivalent)
·  Strong influencing skills required

Further Information

Location: Stockley Park, Uxbridge, Middlesex

Closing Date: - please apply as soon as possible

Canon Benefits:

• Annual Bonus scheme
• Pension scheme
• Private Medical Insurance
• Long service awards
• Enhanced maternity pay
• Enhanced company sick pay
• Long Term Group Disability Cover
• 25 days holidays per year
• Staff Purchase Scheme
• Subsidised restaurant
• Subsidised Dry Cleaning
• Ride to Work scheme
• Employee Assistance Programme
• Flexible Working Policy

No Agencies Please

Canon is enriching lives and businesses in incredible new ways. You can play a part in shaping the future of a company that’s strong, ambitious and considerate, where people do great things together. You can expect the exceptional and achieve the exceptional, with the world's best imaging company. 

Expect the Exceptional.