· Supporting in development, deployment and overseeing a long-term digital marketing strategy as well as spearheading short-term digital marketing solutions
· Support in development of the short-term and long-term digital strategy
· Ensure sustainability of the channel from a performance and financial standpoint
· Constantly thrive to develop new touch points and increase the reach of the digital channel
· Ensure thorough reporting of internal, external and competitors’ digital activities to identify trends and insights and optimize spend and performance
· Lead e-commerce platform development, manage Web-page content
· Lead customer careline platform development
· Lead negotiations and contractual agreements with relevant 3Ps (3P logistics, e-payment provider, digital marketing agency, etc.)
· Develop digital marketing strategy (SEO, SMM, banner ads, eCRM etc.)
· Manage digital marketing content
· Develop digital price promotions cycle grid
· Develop single consumer database platform (Owned Retail, Digital, D2C, 1-2-1)
· Track and report on digital performance KPIs (Ometria, Google Analytics)
· Alignment with upper market & global teams
Main requirements :
· Higher education
· At least 2 years of experience in digital marketing (SEO, SMM, E-commerce, eCRM, Database management, Banner ads)
· Good communication and negotiation skills
· Ability to work independently and as a part of a team
· Fluency in Azerbaijani & English is a must
· Knowledge of Russian is preferable
· Legal permit to work in Azerbaijan
British American Tobacco is one of the world’s leading multinational companies, with brands sold in over 200 markets, made in 44 factories in 42 countries.
We are proud that we are consistently among the top 5 companies on the London Stock Exchange.
Our portfolio includes our world-famous Global Drive Brands – Dunhill, Kent, Lucky Strike, Pall Mall and Rothmans – along with many other leading international brands, such as Vogue, Peter Stuyvesant and State Express 555.
Alongside our traditional tobacco business, we are also developing products that offer consumers potentially less risky alternatives to regular cigarettes. Our Next Generation Products are already leading the way in the Industry of vapour and tobacco heating devices. We continue to develop a solid portfolio of consumer solutions which already include well known global brands like Vype, glo and Voke.