• Press: research and grow the database of media contacts that we wish to approach: blogs, magazines, newspapers etc. in the UK, France, rest of Europe and USA.
• Email press releases, send photos and samples from our new collection to press contacts, in order to secure editorials.
• Social media (Facebook, Instagram, Twitter): assist with building numbers of followers. Schedule pre-approved posts (daily on Instagram and Twitter, 3 times a week on FB). Follow relevant accounts for follow back. Find possible partners on Instagram to promote Bluebuck. Identify other accounts posts to share.
• photoshoot: assist with casting of new model and with preparation of outdoors photoshoot
• organize printing of marketing materials (postcards, brochures, hangtags, packaging)
• Prospection: grow the database of potential new customers through online and offline research (checking competitors and clothing brands websites, reading trade and consumer magazines and blogs, etc.). France / UK / Germany / Scandinavia / USA
• Ecommerce website: assist with updating texts, photos, stock levels, on the website backoffice platform
• SEO: insert key words in product description texts in order to improve search engine rankings