Marketing Manager - Russia, CIS and MEA - Blizzard - The Hague

Job description

Responsibilities

Contribute to the definition of the business model in the region (pricing, languages, etc.)
Initiate and develop key market activities, as well as consult on them toward various involved stakeholders
Generate and follow up on sales forecast (in partnership with Sales and Finance).
Write and maintain marketing plans, budgets, and calendars
Coordinate local agencies, suppliers, and vendors to ensure that the execution is aligned with the regional plans
Support the development of marketing materials both BTL and ATL, including the localization process
Work with industry partners on developing co-branding and co-marketing strategies to promote Blizzard products
Prepare and execute the most efficient media campaigns in the regions (in the partnership with Digital Marketing)
Set up and manage dashboards and KPIs to track the performance of marketing actions.
Produce regular in-depth market analysis/intelligence/brand health and similar reports for management review
Lead marketing related projects when assigned

Requirements

Bachelor’s degree in business administration, marketing or related field
Minimum of 7 years of consumer marketing/brand management experience within gaming-, internet-, technology-, advertising-, or consumer products-related industries with a minimum of 3 years in a manager level role
Passion for video games and deep knowledge of the gaming industry

Pluses

Proficiency in Russian, Arabic, or Turkish language
Experience with Blizzard games is considered a plus

Blizzard Entertainment is a global company committed to growing our employees along with the business. We offer generous benefits and perks with an eye on providing true work/life balance. We’ve worked hard to foster an intensely collaborative and creative environment, a diverse and inclusive employee culture, and training and opportunity for professional growth. Our people are everything. Our core values are real, and our mission has never changed. We are dedicated to creating the most epic entertainment experiences…ever. Join us!