Digital Marketing Executive

Job description

Bachy Soletanche is looking for a dynamic individual to help drive our digital marketing journey.  The role will focus on delivering customer engagement activities, supporting the work-winning team and celebrating our successes through internal communications.     

Desired profile

Key Responsibilities

• Create, deliver and analyse social media campaigns across LinkedIn, X (formerly Twitter), Instagram and YouTube
• Track, analyse, and report on key performance indicators (KPIs) for digital marketing activities
• Create social media graphics that are visually appealing and align with Bachy Soletanche’s brand identity
• Contribute to marketing strategy with a focus on digital
• Design and implement digital marketing campaigns to engage and nurture database contacts using marketing automation platforms including Account Engagement (formerly Pardot) and Dotdigital
• Responsible for managing the corporate website on WordPress. This includes adding new content, website functionality checks, refreshing webpage content, on-page keyword optimisation and backlinking for improved navigation
• Developing and executing effective Search Engine Optimisation (SEO) strategies to improve Bachy Soletanche’s online ranking, authority and visibility and to drive organic traffic
• Update and manage the news portal on company intranet site to reflect key messages throughout departments
• Update and manager the flow of content on the business’s Digital Screens
• Deliver various digital assets as required across the business -graphic design, photography (or editing), video editing, document/presentation templating and formatting
• Undertake templated graphic design projects, when required, including SHEQ Toolbox Talks, Case Studies, New Work Awards, Strategy documentation, Tender covers/formatting

Required Skills

• WordPress CMS
• Canva
• Social Media channel management including LinkedIn, X (formerly Twitter) and Instagram
• Adobe Creative Cloud (InDesign, Illustrator, Photoshop)
• Salesforce and Account Engagement (formerly Pardot)

Desirable

• Adobe Premier Pro
• Google Analytics (GA4)
• Photography skills

About Bachy Soletanche

Bachy Soletanche is a worldwide, leading specialist in modern geotechnics and foundation engineering. We bring our experience, innovation, and expertise together to deliver the highest quality ground engineering solutions. Whether you are seeking a small-scale sub-contractor or a major joint venture partner, we operate at every level and can offer as much support as you need to deliver your programme.
We believe that successful outcomes are based on collaboration, mutual respect and well-resourced teamwork. Our designs and advice are based on reliable evidence and relevant experience. Our designers, engineers, project managers and workforce all work together to protect your best interests.
Depending on the scale of your project, you will receive the specialist guidance of either our Core Business or Major Projects team to ensure we offer the most tailored approach to your scheme.
We listen, we question, we challenge, and we deliver.