DIGITAL MARKETING MANAGER/EXECUTIVE (H/F)

Job description

Entreprise:
With offices near Paris, Milan and Oxford, ANTYCIP SIMULATION is Europe’s leading provider of professional grade COTS simulation software, applications, projection & display systems, VR CAVE solutions and related engineering services. Our work supports clients in making the most of their training, simulation, research, analysis, visualisation, and modelling, helping them to save time, money and other resources, by being better at what they do.
A subsidiary of ST Electronics (Training & Simulation Systems), Antycip Simulation has over twenty years’ experience as a supplier to governments, the military, universities, and a wide range of industries including defence, aerospace, security, transportation, automotive, and telecommunications.
The Antycip Simulation customer offering is:
- A truly tailored solution to meet customer’s project requirements and resources, through our extensive portfolio of software and projection & display products from a broad range of manufacturers and suppliers.
- A depth of knowledge and insight to help customers get the best and the most from their projects, from design to installation to in use support, built on our professional expertise from over twenty years of working at the leading edge of COTS simulation software, high end projection & display installations and VR CAVE solutions.
- Our freedom to recommend solutions that are best for the customer, rather than right for a particular manufacturer or supplier, due to our solution independence, as Antycip Simulation is not tied to one supplier or partner.
Poste et missions:
Digital Marketing Manager/Executive
Objective: Manage and develop the business to business digital marketing strategy for Antycip Simulation
Working with the European Marketing Manager support the overall and local country (France, Italy and UK) marketing objectives for Antycip Simulation, with direct responsibility for the digital marketing component.
Areas of responsibility
- SEO and SEM Management: working with SEO agency, produce copy and other website elements to support website SEO, and development and implementation of a SEM programme for VR and display side of Antycip Simulation’s offering. Includes creation and actioning monthly KPI reporting, forward planning and drafting of an inhouse best practice strategy for SEO and SEM to drive sales leads.
- Website updates: keep the website updated and relevant with internal and partner news, via webpages, news items, blog articles, and SEO requirements
- Implementation and management of a French language version of website: create and populate a French language mirror of the current English language website, keeping it upto date when posting on the English language site
- Email campaigns: using Mailchimp, run regular email campaigns to increase customer engagement, through the distribution of partner product news, Antycip Simulation news, a monthly newsletter, and attendance at internal and external events. Provide regular reporting on results to local sales teams, and with insight from those results, create and document a best practice house style for email campaigns
- Development, design and implementation of a new website on a new platform – current website is built on an old platform which limits growth and efficacy of SEO activity, plus content is unwieldy and time consuming to maintain. Audit and recommend a new platform to build a new website on, source a website agency to build the new site, and work with them on design and plans to build the site in 2019
- Social Media management and expansion: Manage current social media platforms (Twitter and LinkedIn), and recommend and implement expansion to other platforms. Manage content and postings and provide monthly reporting on results.
- Management, forecasting and reporting of digital marketing budget
Working closely with the European Marketing Manager, the role also requires day to day working with internal, partner, and agency personnel, in the UK, France, Italy and the USA.
Profil:
Business to business digital marketing (website maintenance & content, SEO/SEM, email, Social Media), project management, strong interpersonal skills, English language. Sales force model for implementation. Italian language could be a plus.