Analyst- Online Growth Marketing

Job description

Consumer Marketing Services (CMS) organization is responsible for marketing for all US consumer charge and credit products including acquisition of new members, deepening engagement in early tenure, loyalty marketing for tenured members and retention efforts spanning all channels.

The Digital Partner Marketing & Engagement Team within CMS is focused on driving spend, digital engagement and brand relevance through innovative marketing strategies featuring Membership Rewards, priority digital partners and merchants.

As the Online Growth analyst, you will help engage Card Members through digital platforms to drive incremental spend online. On day one, you will be executing new and enhancing proven marketing strategies designed to grow spend and share with strategic online merchants, including driving awareness and usage of Card benefits, developing targeted offers with key merchants, and leading the development of marketing innovations. This role is for someone with a passion for marketing, a desire to question the status quo, and a true collaborative spirit.

Job Responsibilities:

· Serve as a core team member that will help define the go-to-market strategy for digital platforms (e.g. Amex Offers, Amex Express Checkout) and initiatives that incentive Card Member spend online

· Partner with internal stakeholders and marketing teams to design the most impactful marketing collateral and communications, driving response and engagement

· Serve as central point of contact for creative approvals—partner with legal, Compliance and Brand and support ongoing creative submissions

· Manage end-to-end campaign execution

· Track results and compile actionable learnings that will inform future marketing strategies

· Reports to the Sr. Manager, Online Growth Marketing

Desired profile

· 1-2 years of digital marketing experience

· Fast learner who thrives in a dynamic, fast-paced and ever-changing environment

· Ability to think strategically and creatively but also can develop and execute solutions that drive meaningful, measurable results

· Highly organized, great attention to detail and capable of managing multiple work streams with tight timelines

· Exceptional interpersonal communication with the ability to work across different functions and communicate with colleagues at all levels

· Proven ability to build and leverage relationships

· Excellent PowerPoint and Excel skills