SEO Specialist

Job description

For our Media & Performance team, we are looking for a SEO Specialist to shape and execute our SEO strategy, enhancing our digital presence and boosting sales through the organic channel.

Allianz is in full transformation, so we are looking for a very motivated person, willing to get involved in our project and contribute, not only on a professional but also a personal level.

 

What will you do?

 

Develop SEO Strategies

·  Define the SEO, on & off page, strategy to achieve the organic traffic and leads results.
·  Define and implement keyword researches, to optimize our website (content & user experience).
·  Implement link-building strategies.
·  Adapt the strategy based on the constant SEO performance analysis.
·  Analyze keyword trends and competitors to optimize our on & off-site strategies.
·  Align with our SEO agency to create high-quality SEO-friendly content, aligned with keyword strategies, to attract and engage target audiences.
·  Develop and execute backlink strategies to enhance website authority and improve search engine ranking.
·  Collaborate with cross-functional teams to develop integrated SEO and SEM strategies to optimize marketing campaigns.
·  Identify growth opportunities, raising tests and pilots to improve organic traffic. Obviously, everything based on data.

 

Collaboration and coordination

·  Be part of cross-functional projects, collaborating closely with different Allianz teams: Customer, UX/CRO, Performance, Sales and Product.
·  Work closely with providers, such as Google, our SEO and media agencies or copywriters.

 

Monitoring, reporting and Industry tre nds

·  Use SEO tools to monitor website performance and track metrics.
·  Generate reports on SEO performance, analyze data and improve the tactics based on the data.
·  Stay tuned on industry trends and changes in SEO algorithms.

 

 

What does Allianz offer you?

·  Be part of a team of experts in different areas of Marketing (Customer, Data, Brand & Content, Media & Performance...), where all of us contribute as key pieces.
·  A hybrid working model, with flexibility, and cool offices adapted to your needs.
·  Work in a company with real conciliation policies and where people are the most relevant asset of the company.
·  Being in an international work environment, within a company that greatly promotes internal mobility, both national and international.
·  Social benefits for lunch and teleworking expenses.
·  Specific training in your field of activity and You Learn We Pay program.
·  Participate in our internal events, such as Oktoberfest, Halloween or the Christmas Party, for you and (if you have them) your children.
·  A Christmas gift card. :)

 

 

Did you know that we have additional benefits for employees with disabilities and/or those who have an immediate family member with a disability? You just need to present your certificate, and you will have access to them (by simply showing your certificate, you will receive a bonus of €1,500 in your first paycheck).

Allianz is a dynamic company undergoing continuous transformation where your opinion matters, and where you are a part of and protagonist of change. We listen to and value new ideas aligned with our purpose that drive us to remain the #EmployerOfChoice #4all