MARKETING MANAGER (H/F)

Job description

Entreprise:
Alira Health is an international advisory firm providing integrated strategy, execution and innovation services for healthcare and life science companies. Our strategists, bankers, doctors and scientists collaborate to fully understand every aspect of healthcare. We provide our clients with a continuum of support leading them to achieve success at any and every point in their business lifecycle.
We have offices in Boston, San Francisco, Paris, Munich, Milan and Barcelona. Our consultants have international expertise in the clinical, scientific and business challenges that come with competing in a global market.
We are a smart, collaborative, collegial group, with each individual empowered to do their best, to do what is right, and to provide outstanding client service. “WeR1” is our internal mantra, providing a respectful, productive, and fun work environment.
Poste et missions:
The Marketing Manager will collaborate with global teams to develop, lead and execute Alira Health’s marketing strategy. Alira Health’s marketing function is in the midst of a significant evolution, operationally and culturally, and we are seeking a marketing leader who can articulate a longer-term strategic vision while prioritizing and executing current initiatives. Reporting to the CFO, the Marketing Manager will focus on strategies that support the business development team, recruit new talent, provide quality, consistent internal communication, and drive revenues across service platforms.
ESSENTIAL JOB FUNCTIONS
Global Marketing Strategy and Implementation
- Develop, lead and execute Alira Health’s marketing strategy to increase brand awareness and expand market share. Collaborating with business development team, develop integrated market awareness and demand generation campaigns using competitive analysis, global segmentation, brand positioning and verbal and visual branding to convey Alira Health’s value proposition.
- Establish tracking, measurement, and analytics mechanisms to track and measure progress against strategic goals. Develop executive level dashboard.
- Manage timelines, budgets, and resources.
Digital Presence
- Craft, oversee, and optimize digital media strategies that meaningfully connect Alira Health with its varied audiences across all of its channels, including websites, blogs, Facebook, Twitter, LinkedIn, and YouTube.
- Direct digital marketing activities including developing and sending e-newsletters; building, maintaining, and executing social media calendars; web development; and related marketing projects that advance Alira Health initiatives.
Business/Competitive Intelligence
- Maintain an up-to-date understanding of trends, best practices, changing market dynamics and prevailing attitudes and approaches and how to position Alira Health to increase leads and opportunities.
- Lead competitive tracking efforts to keep the team current on emerging competitors and related data and positioning.
Events
- Drive Alira Health presence at selected key congresses and education initiatives for healthcare professionals in close partnership with global cross-functional stakeholders and regional leadership.
- Research, recommend, and facilitate speaking opportunities, memberships, sponsorships, and advertising opportunities with a strategic, long-term focus on building brand awareness.
Marketing Materials
- Work with business development team to capture and convey value proposition for customer segments.
Develop and/or edit marketing collateral such as whitepapers, client alerts, and brochures.
- Facilitate content for tradeshows, websites, whitepapers, presentations, webinars and other promotions.
Public Relations
- Build and foster relationships with the local, national, and global media.
- Develop content for internal and external audiences, including client presentations, briefs, infographics, and business development materials.
- Ensure that publications and qualification statements are up-to-date.
Recruiting
- Develop and manage recruiting messaging, materials and process in conjunction with hiring managers.
- Develop relationships with key universities and manage digital channels for attracting new talent.
Profil:
Requirements
- BS/BA from an undergraduate program
- 5-8 years’ experience
- Experience in healthcare-life sciences marketing
- Excellent organizational skills, sufficient to succeed in a fast-paced, fast-growing environment with changing priorities
- Solutions-oriented, strong analytical skills, tech-savvy
- Outstanding oral and written English communication skills, comfortable presenting to groups
- Recognized by former peers, colleagues, managers and direct reports for attributes congruent with Alira Health Values: Integrity, Quality, Service, Achievement, Leadership
- Demonstrated ability to work well across multiple functions, geographies, time zones, and cultures
- Executive presence; able to effectively represent Alira Health
- Strong ability to influence others and manage complex ecosystem of stakeholders across the global organization, conveying excitement and creating buy-in for marketing activities
- Self-starter who thrives in a collaborative, yet less structured team environment
Preferred Candidate Attributes
- Additional scientific experience/degree
- Proficiency in English and at least one other major language
Additional information
Alira Health covers part of flat expenses in Boston.
Avant de postuler, veillez à vérifier les conditions d’éligibilité pour cette destination : http://www.civiweb.com/FR/le-volontariat-international/conditions-du-VIE.aspx
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