E-commerce Internship

Job description

As part of the Air France KLM E-business and Direct Sales UK and Ireland team, you will report to the E-commerce Executive and you will assist the rest of the team to drive incremental direct online revenue directly or indirectly using a range of channels
Key responsibilities and accountabilities
Content management
• Perform regular checks to ensure the fares are correctly displayed and quoted
• Perform regular checks to ensure the content of the website is updated with the latest information
• Perform ad hoc checks once e-developments are live and send feedback to relevant stakeholder
• Assist with new route launch action plans
• Assist the team to keep websites (incl. m-site and apps) up to date and to solve technical issues
• Assist in reporting technical issues via reporting tool
• Perform regular checks on websites to ensure requested fixes are in place and identify areas of improvement.
• Benchmark competitor websites
Campaign management
• Assist in the implementation of campaigns on both AF and KLM websites, UK and Ireland
• Brief relevant parties as instructed, check that the websites have been updated according to brief and report any discrepancy to the Campaign Manager
• Assist in the implementation of central campaign requiring the use of Input tool
• Request visuals from Shutterstock or I-stock in all required formats from head office
E-acquisition
Newsletters
• Assist with briefing of campaign newsletters
• Proofreading newsletters for approval before sending
• Report feedback to head office on improvements and changes as directed
Paid Search
• Assist the team in briefing head office on advertisement assets for tactical campaigns
• Check AF and KLM ranking in paid search section for key routes vs competition
• Check and report on quality of the fare feed to ensure correct prices are being displayed and report any discrepancies to the relevant stakeholders
• Assist with reporting and liaising with head office as directed
Metasearch
• Regular benchmark on Metasearch sites to ensure the accurate display of both brands and fares
• Flag any unreasonable practices from competitors that undercut our websites
• Assist with reporting and liaising with head office as directed
Affiliation
• Assist the team in briefing head office on advertisement assets for tactical campaigns
• Carry out checks to make sure the campaigns are implemented as planned
• Help creating the KLM Affiliation newsletter
• Assist with reporting and liaising with head office as directed
Display
• Assist the team in briefing head office on advertisement assets for tactical campaigns
• Carry out regular checks and report if banners are not accurate
• Assist with reporting and liaising with HQ as directed
• Create and amend banners in Bannerspace for KL campaigns

Desired profile

Competencies
Exceptional spoken and written English skills
Exceptional phone manner
Good level of MS Office, Excel and PowerPoint
Knowledge of Social Media channels

Required Knowledge
Communication skills
Quality Focus
Planning and organising
Learning Orientation

Location Bedfont near Hatton Cross and Heathrow Terminal 4
Pay £12,000.00 net per annum (after tax deductions)
Duration and start date 12 months to start from January 2018
Closing Date 23 December 2017
Contract Type and Hours Internship – Full time Monday to Friday