Store Marketing Activation Expert, adidas Originals Flagship

Job description

Country: United Kingdom
Job Function: Retail (Store)

State / Province: England
Position Type: Full time

City / Location: London
Brand: adidas

Relocation:

At adidas Group, our love of sport drives who we are and what we do. But just as a ball is more than leather and thread, and a shoe more than padding and plastic, we are bigger than our products. We don’t just work to create faster shoes and lighter fabrics: We strive to help athletes everywhere perform their best. We believe that it’s hard work inventing the future of sport, and that’s why we love it; that when you push your limits, you make it possible for others to push theirs.

At adidas, this drive it what connects us, whether we’re working for adidas, Reebok, or Rockport. We’re all working toward a future motivated by passion, original thinking, and the desire to build upon a proud legacy.

From design to production to logistics to technology, every role in all our brands is connected to this. Our roles span the range of our brands, as well as spanning the globe. No matter what you do, or what country or city you do it in, your work helps make greatness possible.

Originals Introduction:

Innovation is in the DNA of adidas Originals.Our founder Adi-Dassler constantly strived to evolve his creations. Nothing was ever too sacred, too set in stone to be reexamined, rebuilt and redefined. The trefoil embodies that same spirit – our past empowers our future. We are a work in progress brand, committed to learning, growing and evolving. Through the lens of Originals, we pride ourselves on forever challenging the status quo – through culture, product and our commitment to the consumer.

The time has come to set a new benchmark for retail in the footwear industry, and no other brand is placed like adidas Originals to do so. We will redefine what a brand store can be, with spaces truly created for the Streetwear Hound and Sneakerhead. A space that invites them to create with us. A space that reveals something new and yet honors the past – a fitting location for the product that attracts the Streetwear hound and Sneakerhead to the brand, generation after generation – a footwear store like no one but adidas Originals could create.

Purpose & Overall Relevance for the Organisation:

The
Store Marketing Activation Expert
position is a unique role created specifically for the Flagship adidas originals store concept to drive the connection to the local Streetwear Hound and Sneakerhead audience and trend setters. To re-enforce adidas Originals as the pioneering Streetwear Hound and Sneakerhead brand by the following: -

· Showcasing the flagship stores, through collaborations and limited edition launches.
· Elevating the brand through events, brand activations, artist cooperation’s, and experimental zones.
· Developing in-store connections between the consumer retail experience and the brand through best in class retail activation & marketing initiatives to drive the Originals brand vision.

Key Responsibilities:

· To ensure the flagship store activation program in line with the product and brand strategy – including - window execution, visual merchandising, in-store communication and events.
· Createcontent relevant to theOriginals brand and key target consumers
· Work within the adidas Key City and Originals Brand teams to connect the store to the overall London activation plan
· Drive the elements of Neighbourhood and community connectivity within the flagship store by networking with local stores and establishing relationships with key consumers andinfluencers
· Organise and host eventsboth in- and out-of-store
· Be a knowledgeable expert on both the Streetwear Hound & Sneakerhead scene and the Originals brand (past, present and future), and develop methods to share this knowledge with the other flagship employees
· Serve as aculturalbeacon within the flagship store; this roll will not have a direct focus on selling product
· Engage and inspire the flagship store team, consumers and community on the Originals brand
· Represent the Flagship store in all Global and North market related meetings as required by the Marketing Activations Team
· Provide reporting data and feedback to relevant parties on request
· Any ad-hoc projects and requests from your line manager

Key Relationships:

· Store Marketing Activations Manager
· North Cluster Marketing Activation Team for broader marketing team integration
· Global Brand Marketing to execute the seasonal flagship store activation program, and to post and maintain Tumblr content
· Local Brand Activations for support in delivering the flagship store marketing and activation initiatives
· Local Trend Marketing for connecting to the locally relevant Streetwear Hound, Sneakerhead and fashion influencers
· Newsroom and Entertainment Influencer Marketing for maximizing awareness of campaigns and adding credibility via influencers at event activations
· Local Visual Merchandising for product layout and merchandising
· Local marketing agencies and vendors for various events and activations
· Brand (store) Managers and other flagship store staff
· Consumers

Knowledge, Skills and Abilities :

· Visual communicator and storyteller– an eye for capturing content in an Originals way.
· Creative copywriter ensuring messaging is authentic and resonates with our target consumer.
· Social influencer and early adopter / native of social media.
· Part of the city´s Sneakerhead and Streetwear culture.
· Connected with a large and relevant contact book ofinfluencers.
· Knowledge expert about the Sneakerhead and Streetwear scene, adidas Originals brand and the respective flagship city.
· Passion for the Originals brand and enthusiasm/energy for activation.
· Ideas focused, complemented with organizational and project management skills.
· Creative and innovative.
· Strong collaborator with both internal and external parties
· Ability to work closely as part of a small team but also under own initiative
· Fluent in local language and proficient English
· Knowledgeable in MS Office-with good command of excel and ppt

Requisite Education and Experience / Minimum Qualifications:

· University degree in marketing and sales or equivalent professional experience.
· Minimum 2 years of retail marketing experience.
· In-store retail experience
· Experience of relevant PR / marketing / events is an advantage.
· Previous Management experience an advantage