Specialist SEO
Fulltime baan Amsterdam (Government of Amsterdam) Marketing
Job description
Country: Netherlands
Job Function: eCommerce
State / Province: Netherlands
Position Type: Full time
City / Location: Amsterdam
Brand: adidas Group
Relocation: No
PURPOSE
The adidas Group is seeking a European Search Engine Optimization Specialist for the European adidas Group web shops with a sharp eye for detail and a big-picture view of SEO and eCommerce. The objective of the role is to drive revenue growth in Europe coming from natural search. This role reports directly to the SEO Manager EU.
Key Accountabilities
· You will support the EU SEO KPIs and thus not only help on an operational level, but also monitoring & reporting EU performance to the EU SEO manager and the global SEO team
· You will utilize the existing SEO and web analytics tools to maximize the channels potential with the support of the EU Marketing Intelligence manager, EU SEO Manager and Global SEO Managers (SEO analytics tools, Webmaster tools, proprietary tools…)
· By monitoring local SEO performance and the results of various SEO projects you will help initiate further SEO projects in collaboration with the EU SEO team and local markets (projects may relate to technical changes, content, UX, Social media, PR…).
· You and the EU SEO team will keep yourselves and the other EU channel managers up to date with the latest news/changes in the search industry (especially re: changes that impact SEO and the other channels)
· ONSITE: You will collaborate with the EU SEO team as well as the Global SEO team to find ways to improve EU onsite SEO performance
· OFFSITE: You will help identify and connect with the key stakeholders in the markets to drive offsite initiatives (while leveraging the global SEO team to drive the right processes and trainings for the EU region)
· You will team up with other members of the EU Online Marketing team (including the EU Paid Search Managers), the EU web analytics team, Product Marketing and various eCommerce counterparts to create synergy and drive revenue.
Desired Skills and Experience
Skills and Competencies:
· Passion for SEO and online marketing in general
· Ability to communicate throughout all levels of an organisation both technical and non-technical and “promote“ SEO across the business
· Exceptional attention to details and analytical mindset
· Team player with ability to drive projects with minimum supervision / management
· Strong project management and organisational skills
· Ability to work well under pressure and to tight deadlines
· Excellent English communication and presentation skills, written and oral
Educational / Experience Requirements:
· You are a functional expert in SEO with 1-2 years' SEO work experience. Either you were part of a team managing SEO in-house or in an SEO agency.
· You have good experience with important SEO data tools (Google/Bing Webmaster tools, microsoft excel, Google Analytics, SEO rankings platforms…)
· You understand the impact of social media and PR on SEO performance and know how leverage them to drive growth
· You have worked on SEO content and technical projects (URLs, Meta tags improvements, copy/translations optimization...).
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