Senior Specialist, Customer Relationship Management
Graduate job Seoul, South Korea Community management
Job description
Country: Korea Job Function: Marketing & Communications
State / Province: Korea Position Type: Full time
City / Location: Seoul Brand: adidas
Relocation: No Selection
Somewhere, in one of our workshops right now, the future is taking shape. We are constantly working to redefine the way clothing and footwear transforms the pitch, court or course. This is what drives us: the feeling of discovery and the urge to innovate. When we create a product that makes our hearts beat faster, we know we’re onto something.
If this sounds inspiring, you might be one of us: Someone who loves to create the present, as well as shape the future. There’s a reason adidas has been at the forefront of defining sport for more than 60 years: We never stand still. Everyday, we work to improve everything we create.
At adidas, interesting, amazing and inspiring aren’t just ideas. They are what we do every single day.
Purpose & Overall Relevance for the Organisation:
Connect the various consumer engagement experiences (data capture opportunities) across the different sales channels to enable a meaningful view of our consumers' values, desires and habits, leading to multi-channel value exchange between them and our brand.
Key Responsibilities:
· Implement the CRM strategies to grow the CRM database across all consumer touch points (eCom / Retail marketing, social, grass root, PR event) in the Market.
· Implement the CRM distribution strategy, including facilitating any local content creation (aligned with the Omni Channel brand calendar).
· Partner with IT and external vendors (if/where required) to create the necessary technical infrastructure to support the program.
· Implement the plans for rolling out the strategy in close collaboration with Business Unit (BU), Brand Activation (BA), Retail and eCom teams.
· Own all consumer data, data structure, segmentation as per BU, Key city, Key store, Age, Gender, etc.
· Input insight and opinion to set the rules of engagement for consumer contact/direct communications in partnership with all stakeholders.
· Manage CRM Campaign KPI t to ensure the campaign effectiveness and further improvement.
· Create, review and share CRM regular report (Weekly / Monthly / Quarterly) to ensure all the activities are met for required KPIs.
· Closely cooperate with BU, BA, and Sales to implement CRM activities as according to the CRM calendar.
· Facilitate collaboration with brand partners CRM Database (Event, Department store, Football clubs, Fan clubs, etc.) to maximize business opportunity.
· Driving brand first while still maintaining a commercial balance.
· Relevant KPIs include
· CRM KPIs (Opt‘in, Net Sales, Lifetime Value, ROI)
· MWB management
· Execution excellence in brand concepts/stories
Key Relationship s :
· Peers reporting into Brand Activation Lead
· Market BU Brand Communications
· Market Retail back office team
· Market eCom team
Knowledge, Skills and Experience:
· Delivering and managing CRM programs for world-class consumer centric businesses (sporting goods industry preferred)
· Strong analytical and problem solving skills
· Trade or sales experience
· Proven project management experience
· Advanced user of MS Office suite of products
· Experience in both market and above market organization preferred
Requisite Education and Experience / Minimum Qualifications:
· University degree in Business or equivalent professional experience, ideally in Sales and/or Marketing
· Over 3 years of Sales and/or Marketing experience
· Fluent in English
· Fluent in local language (if applicable) preferred