Project Specialist Retail Marketing Asstes 2 Stores (m/f)

Job description

Country: Germany                                              
Job Function: Retail (Store)

State / Province: Germany                               
Position Type: Full time

City / Location: Herzogenaurach                                   
Brand: adidas Group

Relocation: No Selection

At adidas Group, our love of sport drives who we are and what we do. But just as a ball is more than leather and thread, and a shoe more than padding and plastic, we are bigger than our products. We don’t just work to create faster shoes and lighter fabrics: We strive to help athletes everywhere perform their best. We believe that it’s hard work inventing the future of sport, and that’s why we love it; that when you push your limits, you make it possible for others to push theirs.

At adidas Group, this drive it what connects us, whether we’re working for TaylorMade, adidas, Reebok, or Rockport. We’re all working toward a future motivated by passion, original thinking, and the desire to build upon a proud legacy.

Europe is changing fast: country borders become less relevant for both our consumers and customers. They are looking for the best product and they want it fast. To continue to lead the game on our home turf, we have decided to go forward with one aligned strategy across Western Europe. This strategy combines the potential of our innovative brands and cutting-edge products with excellence in routes-to-markets and back-office functions. Now is your opportunity to join this team. Western Europe is a market of 5 clusters (Central, North, South, France and Iberia) with an annual sales value of around € 4 billion, handling both brands adidas and Reebok across all channels´.

Purpose

This role is responsible for maximising the profitability of the Market Western Europe Consumer Direct Retail Operations and Franchise by supporting all requirements to localise and deliver global digital assets to store with focus on Windows.

Execute marketing concepts at retail to support and promote key products at the point of sale, with a focus on delivering the necessary brand and commercial results.

Key Accountabilities

·  Assist on the implementation of a Market Western Europe Windows and ISC production and replenishment strategy across all brands (adidas and Reebok) and retail channels (Own Retail, Franchise), i.e. seasonal window campaigns, windows concepts roll-out, window implementation for store openings and CRM.
·  Support the implementation of key strategic priorities in line with the company and the Market Western Europe framework.
·  Assist on implementation of the online supply chain management for Windows
·  Support on window campaign planning (creative selection, adaptations), localisation of window concepts,
·  Set-up window prototype with window vendor in case of WE specific needs.
·  Follow-up on broken or missing items of the window hardware.'
·  Contribute to implement the learnings out of survey and annual report into the procurement of Windows.
·  Align with Asset 2 Store Manager on quality management plans, timescales, financial plans and marketing plans, to support, contribute to, and integrate within the long term strategy.
·  Liaise with other functional/department stakeholders and form strategic cross functional alliances in order to execute all necessary aspects and needs to localise and deliver global digital assets to store.
·  Support on localising and delivering global digital assets to store i.e. seasonal window campaigns, windows concepts roll-out, window implementation for store openings.
·  Work efficiently and stay within given budget and given timelines at all time for each project
·  Act as a key retail player in all discussions on Windows procurement at HQ level to assure decisions made are retail relevant.
·  Other duties as requested by your manager.

Knowledge, Capabilities and Experience

·  Intermediate to advanced skills in MS Office
·  Fluent in English
·  Additional languages beneficial (German, Spanish, French, Chinese, Russian)
·  Strong communication and negotiation skills,  strong analytical skills, service-oriented

Qualifications

·  Marketing degree and 1 year of industry relevant working experience OR at least 3 years industry related experience.
·  First work experience within a retail or marketing role
·  Experience and or knowledge of Visual Merchandising would be highly advantageous
·  Proven experience with retail needs and understanding of window communication