Manager Public Relations Reebok WE (m/f)

Job description

Country: Germany
Job Function: Marketing & Communications

State / Province: Germany
Position Type: Full time

City / Location: Herzogenaurach
Brand: Reebok

Relocation: No

Reebok is the original fitness brand. Fitness is who we are.

We pioneered a fitness movement and we are still pioneering today. Every day we are creating products for those who love fitness as much as we do; products that allow you to get every ounce out of your work-out, run, walk, yoga, step or dance class.

We believe fitness is a way of life… that as humans we were made to move. Movement not only makes your body stronger, it makes you the best possible you…body, mind and spirit.

At Reebok, our employees embrace this mission and are encouraged to reach for their fitness goals – as well as their career and personal goals. It’s part of the fabric of who we are and what we stand for.

Purpose

At Reebok, we believe that through fitness, people can improve themselves physically, mentally and socially, because we can all Be More Human. This position will help us spread this message through innovating and implementing the brand’s public relations strategy in Western Europe.

We are seeking a passionate, engaged and curious individual who is passionate about media relations, understands the current state of the industry and is keenly attuned to trends and changes in the media environment. She or he will help build Reebok’s brand positioning and strength through strategies, tools and ideas that increase qualitative coverage of Reebok in relevant media.

Key Accountabilites

· Own Reebok Western Europe’s Public Relations calendar and activations
· Ensure availability of public relations tools for key stories
· Guide development of local public relations guidelines
· Build internal and external relationships to continuously advance Reebok Western Europe’s public relations strategy
· Collaborate with key internal partners to provide input into Global planning and excellence in local execution
· Manage relationship with PR agency
· Execute public relations activities

Knowledge, Capabilites and Experience

· Excellent writing skills
· Proven experience in public relations
· Passion for public and media relations, consumer trends and the sports/health and fitness industry
· Creative eye and aptitude
· Collaborative, solution-oriented attitude; able to play the role of team leader or contributor with equal dedication
· Good presentation skills and excellent communicator
· Experience working in a multi-cultural, multi-country and matrixed organization

Qualifications

· 3-5+ years marketing experience, ideally will have worked within the sports industry or consumer goods industry
· Public relations experience
· Degree-educated, preferably in communications or equivalent industry experience
· Proven media planning / buying experience; experience with digital media environment
· Global mindset and ability to work cross-culturally; Experience within different countries and/or different cultures preferred