Career Opportunities: Programmatic and Performance Display Manager (144003)

Job description

Country: United States                                            
Job Function: eCommerce

State / Province: Oregon                                
Position Type: Full time

City / Location: Portland                                   
Brand: adidas

Relocation: Yes

Somewhere, in one of our workshops right now, the future is taking shape. We are constantly working to redefine the way clothing and footwear transforms the pitch, court or course. This is what drives us: the feeling of discovery and the urge to innovate. When we create a product that makes our hearts beat faster, we know we’re onto something.

If this sounds inspiring, you might be one of us: Someone who loves to create the present, as well as shape the future. There’s a reason adidas has been at the forefront of defining sport for more than 60 years: We never stand still. Everyday, we work to improve everything we create.

At adidas, interesting, amazing and inspiring aren’t just ideas. They are what we do every single day.

Purpose & Overall Relevance for the Organization

As the Manager, Display/Programmatic on our Portland based Digital Marketing team, your primary responsibilities will consist of optimizing our display, paid social, and programmatic eCommerce activities. You will fully support and drive the channel objectives to catalyze high quality traffic to the US online store while accelerating revenue growth. You understand that the display advertising landscape is dynamic and fast changing, and are able to make sense of this complex ecosystem by capitalizing on the latest technologies.

Collaboration will extend to the global eCommerce Online Marketing community where you will be expected to contribute to our global best practice guidelines and standards with original input and thought leadership from the key US market. With a primary focus on eCommerce revenue, you will also connect with Brand Marketing and Newsroom colleagues to exploit all display, paid social and programmatic opportunities in the US. You will play an important role within the adidas US Digital Marketing team and collaborate closely with the broader US eCommerce and Global Online Marketing teams to help create a US based center of excellence.

Key Responsibilities

·  Devise and implement the eCommerce display, paid social, and programmatic strategy for adidas US
·  Utilize expertise to recommend expenditure allocation for a multi-million dollar display, paid social and programmatic budget
·  Manage day-to-day display, paid social and programmatic operations and strategies (including lower funnel retargeting, category-level retargeting, prospecting) to meet KPIs and customer acquisition goals
·  Accountable for ensuring paid social and programmatic programs achieve eCommerce sales, ROI and total contribution goals
·  Manage our external digital agency (display, paid social and programmatic teams) to meet agreed targets
·  Serve as the primary consultant both internally and externally while determining the most strategic approach to display advertising investments
·  Work cross-functionally with Merchandising, Digital Marketing (all channels, including SEO), CRM, Analytics and Brand Activation teams to create synergies and exploit opportunities
·  Drive testing, reporting, optimization, and analysis to identify key levers and opportunities for improvements
·  Monitor display, paid social and programmatic trends, best practices, technologies and techniques and implement new platforms/features where relevant

Key Relationships

·  US eCommerce Digital Marketing team and the broader US eCommerce team, Portland
·  Global eCommerce Online Marketing team, Amsterdam
·  US Brand/Digital Marketing and Newsroom teams, Portland and New York
·  Digital Marketing agencies, vendors and publishers (including but not limited to Criteo, RocketFuel, YieldBot, Facebook, Instagram, and Twitter)
·  DoubleClick and Google

Desired profile

Knowledge, Skills and Abilities

·  Familiarity with IAB standard ad units and experience with creative processes, revenue optimization, and Dynamic Creative Optimization (DoubleClick Studio and HTML5 would be a plus)
·  Experience in planning and managing large budgets split across multiple strategies and publishers
·  Awareness of and interest in other online marketing channels with an understanding of attribution models (e.g. Adometry or Visual IQ)
·  Ability to balance direct response/performance goals with overall business goals and priorities, and you possess a strong appreciation and knowledge of Brand Marketing
·  An ability to explain complex display/paid media concepts to varied stakeholders by making intricate technologies understandable
·  Strong leadership capability with a talent for influencing at all levels of the organization (globally, locally, internally and externally)
·  Excellent (written and verbal) communication and interpersonal skills with an ability to build strong relationships quickly as a result of a team-first mentality
·  Strong time management, organizational and prioritization skills
·  Diligence, accuracy, attention to detail and a strong work ethic

 

Minimum Qualifications

·  Bachelor’s degree required with 3-5+ years hands-on performance display, real-time bidding, and paid social experience (client, agency, agency trading desk, real-time bidding technology vendor, or publisher)
·  Strong technical experience with ad serving and demand-side platforms (e.g. DoubleClick Bid Manager, MediaMath, Turn, and TubeMogul). Experience with data management platforms (e.g. BlueKai and Adobe Audience Manager) is a plus.
·  Comprehensive understanding of digital infrastructure and tracking methods including cookies, tag management and analytics (ideally Adobe Analytics, Google Analytics, Tealium and DoubleClick Campaign Management)
·  Advanced computer skills with proven Excel experience
·  Strong quantitative and qualitative analytical skills
·  English language fluency

 

 

Posting Notes: Portland || Oregon || United States ||   || adidas || Americas || No Selection