Manager Digital Analytics

Job description

Country: Netherlands
Job Function: Digital

State / Province: Netherlands
Position Type: Full time

City / Location: Amsterdam
Brand: adidas

Relocation: No

At adidas Group, our love of sport drives who we are and what we do. But just as a ball is more than leather and thread, and a shoe more than padding and plastic, we are bigger than our products. We don’t just work to create faster shoes and lighter fabrics: We strive to help athletes everywhere perform their best. We believe that it’s hard work inventing the future of sport, and that’s why we love it; that when you push your limits, you make it possible for others to push theirs.

At adidas Group, this drive it what connects us, whether we’re working for TaylorMade, adidas orReebok. We’re all working toward a future motivated by passion, original thinking, and the desire to build upon a proud legacy.

From design to production to logistics to technology, every role in all our brands is connected to this. Our roles span the range of our brands, as well as spanning the globe. No matter what you do, or what country or city you do it in, your work helps make greatness possible.

Purpose

At the adidas Group, our love for sport drives who we are and what we do every day. Equally important is our passion for data and our aspiration to excel in insight-driven analytics.

We are currently looking for a Manager, Digital Analytics to join our Web Analytics team. Our goal is to take our digital analytics practice area to the next level. Our consumers are fluid and multi-faceted, which should be reflected in web analytics practice to maximize conversion and engagement horizontally

We want to refine our existing global digital analytics activities by exploiting the vast amount of information and insights available through Clickstream data, Web Consumer Experience Feedback program and beyond. Your modus operandi is to drive the analytics function by providing actionable insights that drive strategies and business outcomes. As a Digital Analyst, you are a natural and fluent bridge builder, between analytics function and cross-functional stakeholders.

In this role, you will be responsible for improving the shopping & engagement experience of our sites by identifying and evangelizing fact-based & scalable opportunities. You will play a pivotal role in the team that oversees our Web Analytics practice, and advise a wide range of stakeholders on analytics uses and extracting actionable insights. This also includes governing the analytics toolset and driving to the next level by incorporating best practices and internal consultancy towards our regional teams around the globe.

Key Accountabilities

· Collect, track, mine and analyze data to extract fact-based insights regarding to. com business. Provide insights to answer business questions therefore driving strategies and decision making process.
· Participate in Digital Brand Commerce Agile setup to work with stakeholders to define goals and set KPIs, monitor and track performance towards goals, identify trends and scalable opportunities.
· As a web analytics expert, contribute to analytics insights and recommendations on end-to-end consumer journey by utilizing multiple data sources to achieve horizontal insights
· Define and manage research analysis programs to create data-driven insights about consumer behavior, traffic patterns, conversion funnel, navigation and product selection
· Together with the team & Data Governance function, seek to improve the measurement framework and drive global scalable projects in the fields of: analytics implementation, database integration, marketing attribution, tag management, qualitative data, etc.
· Support the existing reporting structure and provide best practice guidance to markets to drive better usage of analytics capabilities.

Qualifications & Expertise

· Minimum Bachelor’s degree in Business, Marketing or quantitative field.
· Minimum of 3 years of experience in eCommerce/ Digital Marketing business intelligence environment, preferably in online retail industry. Equivalent combination of education and experience may be substituted.
· Hands-on experience of Digital Analytics at enterprise level in multinational/multisite context is strongly preferred.
· Strong analytics and reporting skills including business intelligence, data visualization and dashboarding. Predictive modeling & Marketing Mix Modeling are both a plus
· You have hands on experience using the following type of tools and a holistic view on how they would benefit business
· Strong Office skills are a must, with an emphasis on Excel.
· Web Analytics (e.g. Adobe Sitecatalyst, Adobe Ad hoc Analytics , Adobe Data Warehouse, Adobe Report Builder, Adobe Data Feed, Google Analytics 360)
· Voice of the Customer tools (e.g. Martitz CX, Medallia, Qualtrics)
· Data Management Platform (e.g. Oracle BlueKai, Adobe Audience Manager, Krux)
· Personalization Platform (e.g. Monetate, Adobe Target, Oracle Maxymiser)
· Data Visualization (e.g. Tableau, Qlik, Alteryx)
· Advanced analytics skillsets are highly preferred (e.g. SQL, R, Python)

Knowledge, Skills and Abilities

· Genuine interest in the sporting goods industry, digital experience, and digital analytics
· Self-starter, capable of planning and running projects independently
· Understanding of the complexities of eCommerce/Digital Commerce systems and processes, with a focus on the impact of change and dependencies
· A good communicator, open to feedback, proactive and a hands-on attitude.
· An ability (verbal and written) to tell the story behind the numbers is a must
· Demonstrated ability to learn quickly, be a team player, and to manage change effectively
· Fluency in English is a must (speaking and writing skills)
· Experience with international or multi-level marketing business.

Take a glimpse into working at the adidas Amsterdam: goo.gl/ExrFRP