Email Marketing Manager

Job description

Country: United States
Job Function: Digital

State / Province: Oregon
Position Type: Full time

City / Location: Portland
Brand: adidas

Relocation: Yes

Somewhere, in one of our workshops right now, the future is taking shape. We are constantly working to redefine the way clothing and footwear transforms the pitch, court or course. This is what drives us: the feeling of discovery and the urge to innovate. When we create a product that makes our hearts beat faster, we know we’re onto something.

If this sounds inspiring, you might be one of us: Someone who loves to create the present, as well as shape the future. There’s a reason adidas has been at the forefront of defining sport for more than 60 years: We never stand still. Everyday, we work to improve everything we create.

At adidas, interesting, amazing and inspiring aren’t just ideas. They are what we do every single day.

Purpose

The eMail Marketing Manager is responsible for leading our direct to consumer email marketing strategy; including development of our extensive, dynamic and high-performing email marketing program. You will work with internal and external stakeholders along with creative resources to create a consumer-focused approach to digital marketing communications.

Key Accountabilities

· Develop and drive overall email marketing strategy. Develop short- and long-term channel roadmaps based on brand and channel strategy. Drive alignment with other marketing channels.
· Collaborate and advocate with key stakeholders across the organization both locally and globally for market, email, and Direct to Consumer needs. Drive alignment and synergies.
· Responsible for channel financial and performance targets. Collaborate across the organization to maximize channel performance and drive improvements.
· Manage relationships with key internal partners, including Global Digital Brand Commerce, Brand Activation, and Business Unit relationships. Serve as primary point of contact for email marketing channel.
· Collaborate with CRM, ecommerce and retail marketing on customer acquisition initiatives, email strategy, and targeting to ensure cross-channel alignment and optimal consumer experience.
· Manage email calendar and identify key opportunities to maximize revenue potential and align with brand objectives.
· Develop and oversee continuous email testing plans to improve KPIs.
· Collaborate with CRM/marketing analysts on email reporting and analysis. Leverage data to optimize future emails.
· Collaborate with Direct to Consumer merchandising team to activate on opportunities to drive product sell-through and achieve financial goals.
· Responsible for creating omni-channel email programs based on customer development and lifecycle campaign designs. Partner with local CRM, global CRM, and Brand marketing teams to understand and delivery against program briefs.

Knowledge, Skills, and Abilities

· Excellent, hands-on experience in email marketing across all platforms.
· Proven ability to develop innovative strategies and drive creativity while maintaining ROI.
· Demonstrated strong and effective project management skills, including ability to lead and direct outside resources.
· Strong brand understanding and ability to deliver a premium consumer experience.
· Creative and conceptual thinker able to develop innovative solutions to problems and leading-edge design. Brings an editorial experience and point-of-view.
· Forward thinking, innovative mind-set.
· Strong understanding of direct-to-consumer business, eCommerce/Retail, competitive/business environment, and consumer behavior.
· Strong collaborator with proven ability to partner and influence. Ability to work with various teams, personalities, and disciplines around a common vision.
· Ability to manage multiple projects on various levels with different and converging timelines.
· Understands and embraces opportunities to work with a cross functional team.
· Excellent interpersonal and communication skills, including strong and flexible personality, to build relationships.
· People management experience preferred but not required.

Requisite Education and Experience

· Minimum 3 years of email marketing or CRM experience including planning and execution, preferably with a sporting or consumer goods company or equivalent program management experience.
· Bachelor's degree plus a minimum 3 years related experience.
· Equivalent combination of education and/or experience may be substituted for degree.