Copywriter Digital Creative

Job description

Country: Netherlands
Job Function: Digital

State / Province: Netherlands
Position Type: Full time

City / Location: Amsterdam
Brand: adidas

Relocation:

Somewhere, in one of our workshops right now, the future is taking shape. We are constantly working to redefine the way clothing and footwear transforms the pitch, court or course. This is what drives us: the feeling of discovery and the urge to innovate. When we create a product that makes our hearts beat faster, we know we’re onto something.

If this sounds inspiring, you might be one of us: Someone who loves to create the present, as well as shape the future. There’s a reason adidas has been at the forefront of defining sport for more than 60 years: We never stand still. Everyday, we work to improve everything we create.

At adidas, interesting, amazing and inspiring aren’t just ideas. They are what we do every single day.

General Purpose

As a Copywriter Digital Creative you are accountable for specific digital copywriting concepts and solutions. You are a storyteller in an online environment, knowing your channels and touchpoints. Additionally, you will be managing creative projects from concept to completion – following the global brand direction, style guides and tone of voice policies for adidas/Reebok. You work with the creative team - including other copywriters, designers and producers - as well as major stakeholders, to deliver industry leading digital concepts and solutions.

Key Responsibilities

Scope: Accountable for specific digital copywriting concepts and solutions

Digital Creative Concepts and Solutions

· Deliver copy content for specific digital campaigns, projects, services and toolkits for BUs, Markets and DBC.
· Create progressive and creative digital concepts from ideation to final execution.
· Write appealing copy that attracts, inspires and engages our consumers throughout their journey and helps them to achieve their goal and ambitions through sports.
· Review copy and concepts and contribute to creative direction

Creative Standards

· Develop copy (and translations) guidelines and drive implementation through templates and toolkits, enabling global consistency and raising the quality of execution.
· Conduct creative reviews and create brand consistency across all copy deliverables within your scope of responsibility.
· Drive continuous improvements and pro-actively initiate new projects to elevate copy deliverables.
· Keep up to date with trends in digital technologies and copywriting, and share your findings with the creative team.
· Contribute to the digital creative community by sharing and incorporating best practices.

Creative Consultation & Collaboration

· Consult stakeholders on digital copywriting by providing examples of innovative solutions for new digital creative concepts.
· Present your concepts and copy to stakeholders and support your work with a clear rational and recommendations. Challenge stakeholders and business owners to ensure optimized solutions for our consumer, business and brand.
· Understand business needs and collaborate with the Consumer Engagement, .com, and Marketing teams to create effective copywriting solutions.

“If required“ Responsibilities

People Management

Create a supportive work environment in which employees are coached, trained and provided with career opportunities through development.

· Provide team members/direct reports with clear direction and targets that are aligned with business needs and DBC objectives.

Key Relationships:

· Digital Design Community (UX, UI, Digital Design, Content Publishing)
· Local Market Teams
· Global BU Teams
· Global DBC and Brand organizations
· Digital Analytics Teams
· External translations agencies

Requirements

Education & Experience

· Degree with focus on Creative Writing, Marketing & Communications, Media and related areas
· 5+ years of experience as a Copywriter within a global creative agency or environment
· Experience working with brands developing creative solutions on a global level
· Knowledge of digital industry and ability to predict future trends
· Experience developing successful concepts and working in collaborative multi-functional teams
· Experience in leading a team is a plus

Soft-Skills

· Excellent communication skills, comfortable presenting complex topics to stakeholders at various organizational levels both in person and remotely
· Creative writer with consumer behavioral knowledge
· Consistency in tone of voice while maintaining a creative approach
· Creative and energetic team player who has a passion for digital creative & copywriting
· Good relationship and people management skills

Hard-Skills

· Solid knowledge of Microsoft Office Suite or other Copywriting software solutions
· Experience in SEO copywriting
· Perfect English written skills, both in grammar and in style