adidas Wholesale Activation Specialist

Job description

Country: Croatia                                              
Job Function: Marketing & Communications

State / Province: Croatia                                
Position Type: Full time

City / Location: Zagreb                                   
Brand: adidas

Relocation: No Selection

Somewhere, in one of our workshops right now, the future is taking shape. We are constantly working to redefine the way clothing and footwear transforms the pitch, court or course. This is what drives us: the feeling of discovery and the urge to innovate. When we create a product that makes our hearts beat faster, we know we’re onto something.

If this sounds inspiring, you might be one of us: Someone who loves to create the present, as well as shape the future. There’s a reason adidas has been at the forefront of defining sport for more than 60 years: We never stand still. Everyday, we work to improve everything we create.

At adidas, interesting, amazing and inspiring aren’t just ideas. They are what we do every single day.

Purpose & Overall Relevance for the Organisation:

Plan and execute a holistic Account Marketing plan for Wholesale in accordance with global guidelines and the local strategic plan in order to:

· Guarantee the visibility of company key concepts at the point of sale
· Achieve business and marketing objectives of the different categories, increasing the sell-out
· Reach out to the adidas consumer aiming at exciting, engaging and converting intention to buy into sales

Key Responsibilities:

• Plan, develop and execute the Accounts Wholesale Marketing plan in line with strategic guidelines, coherently and in synergy with brand and product marketing priorities

• Prepare briefs and manage agencies (local and global) for trade Tools and media plans, in line with Brand Communication guidelines and/or creative platforms

• Execute POS, space management initiatives and event solutions to win the consumer

• Ensure direct monitoring of the territory and trade activities in order to evaluate margins, measure return of the investments and provide report analysis vs set KPIs

• Plan, manage and check assigned budget, in full respect of internal procedures

Relevant KPIs include:

· Business Metrics: Net Sales, Market Share, Sell-Through, Traffic
· Execution excellence in Key: City, Concept, Doors

Key Relationship
s :

· WE Brand Management team
· WE Concept-to-Consumer team
· Local Retail & VM /Sales
· Local marketing & merchandising agencies
· Manager, Brand Activation adidas

Knowledge, Skills
and Experience:

· Experience in brand marketing and/or sales (preferably in wholesale and in the sporting goods industry)
· Project management experience
· Advanced user of MS Office suite of products
· Good negotiation skills/presentation skills/relationship building
· Collaborative team player
· Passion for sport, fashion and new trends in consumer behavior and evolution of retail

Qualifications:  

· University degree in Business or equivalent professional experience
· 3 years of marketing and/or sales experience
· Product, Wholesale market and industry undestanding
· Fluency in English and local language