Marketing and Communication Manager
Ho Chi Minh City, Việt Nam Hotels - Restaurants
Job description
Company Description
The Hotel
Embark on a journey back in time to Vietnam in 1930s with Hôtel des Arts boutique lifestyle hotel in Saigon. Combining the classical charm of French Indochina with a sense of timeless chic that only the MGallery Collection can provide, the hotel is as much an art museum as it is a 5 star hotel. Hôtel des Arts Saigon invites guests to relive the romance of this bygone era in their luxury hotel which offers all the comforts of the 21st century.
Artistic flair in every corner
With feminine lines standing in striking contrast to the neighbouring office, the building itself is a modern work of art. Once inside, guests can peruse the owner’s personal collection of paintings and antiques, which adorn every wall and hall of this distinctive establishment. Each room in our luxury hotel offers the smooth lines of an art deco décor, finished with the classic artistic accents that our boutique lifestyle hotel in Saigon is renowned for. For a touch of artistic flair in unique and luxurious surroundings, Hôtel des Arts is the jewel of Saigon, a 5 star hotel that is simply beyond compare.
Be transported to a bygone era
From the style of our luxury hotel to the touches of times gone by dotted all around the property, Hôtel des Arts can transport you to an era long gone. The Social Club Restaurant and Rooftop Bar on the 23rd floor pays homage to an era of speakeasy gatherings while the Saigon Kitchen offers a stylish and unique design inspired by classic Asian street food markets. Taking a side-step to the French elegance on its journey to old world glamour, Café des Beaux Arts features light and bright décor where you can take your afternoon tea, surrounded by the soft sounds of piano music, while you enjoy a book from our library. Each culinary experience to be had in our 5 star hotel is nothing short of whimsical and transformative, from the menus to the fine surroundings in which we invite you to dine.
Award winning luxury hotel
With its exceptional customer experience, world class accommodation and luxury offerings, Hôtel des Arts Saigon is honored to take out the prestigious titles “Leading Lifestyle Hotel in Asia” by World Travel Awards, “Luxury Boutique Hotel” and “Luxury Architecture Design Hotel” in Southeast Asia by World Luxury Hotel Awards, and “Luxury Best Traditional Hotel” by Luxury Travel Guide Awards for its distinctive modern romantic design and unique bespoke services. For award-winning luxury in a 5 star hotel that prides itself on providing a glamorous and specialized service, look no further than our boutique lifestyle hotel in Saigon.
Job Description
RESPONSIBILITIES AND MEANS
Brand
· Be fully conversant with the brand, its standards and its DNA (visual and written communication, product, service, distribution e.g. brand Packages)
· Manage brand compliance for the hotel to grow the equity of the hotel and outlet brands and the brand equity across all channels
· Manage all marketing/promotional/sales collateral development/production both on and off line
Communications / Public Relations
· Manage a fully integrated communications calendar for the Hotel around events, food and beverage, public holidays, need periods
· Establish and maintain a relationship with Key local press and local media
· Liaise with the regional Communications team to maximise communications exposure
· Ensure all visual and written communication (internal/external, offline/online) is fully aligned with the hotels positioning and brand
Sponsorship
· To identify opportunities to further expose the hotel and maximize revenue opportunities through sponsoring local sport/cultural/art events that are aligned with the hotel positioning and are sound in delivering a strong ROI
· Drive the marketing and communication (internal and external) of the Hotels CSR commitments
E Marketing
· Effectively manage the hotel’s content and images through conducting regular website audits
· Proactively explore all online opportunities for the hotels including but not limited to; local business opportunities, city/regional tourism organisations
· Manage the hotels’ website – traffic and revenue generation, promotional content display
· Manage the hotel email database and e communication activity
· Manage online advertising for the hotel (display banners, SEM/PPC etc)
· Manage the online promotion for conference and catering and food and beverage activity at the hotel
· Set-up, manage social media accounts and sharing sites as relevant to the hotels markets (Facebook, Instagram, You Tube, etc) and develop social networks
· Monitor various media for positive and negative comments and discussions about the Hotel (Tripadvisor, Blogs, Forums). Take part in conversations and answer comments as a mediator
· Report to appropriate parties negative comments and discussions
· Identify threats and opportunities in user generated content surrounding our Hotel
· Recommend new alternatives or ideas to develop the Hotel’s online marketing strategies
Training and Human Resources Management
· Be understanding hotel regulation and master all knowledge in Staff manual
· Carry out any other duties and responsibilities as assigned
· Responsible for understanding all Spa departments training in pertinent emergency procedures and follow strictly treatment protocols
Qualifications
· 2-3 years experience preferably in luxury sector/brand or hotel/travel/others industry
· Excellent reading, writing and oral proficiency in English and Vietnamese language
· Excellent leadership, interpersonal and communication skills
· Detail-oriented and highly reliable in thorough execution and follow-through
· Proficient in MS Excel, Word, & PowerPoint
· Ability to work well in stressful & high-pressure situations
· Well-presented and professionally groomed at all time
Additional Information
· Employee benefit card offering discounted rates in Accor Hotels worldwide
· Develop your talent through Accor’s learning programs
· Opportunity to grow within your property and across Accor’s Luxury hotels
· Ability to contribute to local community and make a difference through our Corporate Social Responsibility