Digital Marketing Specialist

Job description

Descrizione dell'azienda

About Orient Express

 

Orient Express embodies the refined and nomadic spirit of travel. Its exceptional portfolio includes experiences such as  The Orient Express , featuring iconic carriages reimagined as a modern-day tribute to French luxury;  Orient Express Sailing Yachts , including the  Orient Express Corinthian —the world’s largest sailing yacht;  La Dolce Vita Orient Express , a train celebrating the elegance of Italian  art de vivre , developed in partnership with the  ARSENALE Group ; and a collection of luxury hotels, including  Orient Express La Minerva  in Rome and the soon-to-open  Orient Express Palazzo Donà Giovannelli  in Venice.

While redefining the future of luxury hospitality, Orient Express places particular emphasis on the employee experience, development, and engagement.

As a symbol of ultra-luxury hospitality, the brand is currently undergoing an ambitious phase of rebirth and expansion accelerated since 2024 as a Joint Venture between ACCOR and LVMH.

 

Now, as Orient Express grows under the steam of its 140-year own glorious reputation and brand, it stands unique and identifiable from the other luxury brands under the ACCOR brands, aiming to become a pioneer of contemporary luxury hospitality, creating immersive experiences that combine exceptional design, impeccable service, culinary excellence, wellness offerings, cutting-edge technology, sustainability, and authentic local experiences, while also actively engaging in local community initiatives and support social causes, making a positive contribution to the destinations its properties operate in. What remains distinctly Orient Express is its spirit of adventure, sublime service and enchanting storytelling. Refreshing and reinvigorating, Orient Express is loved by those with an adventurous spirit and a taste for the very best, linking travel and destinations as part of the same journey.

 

About La Dolce Vita Orient Express
La Dolce Vita Orient Express is the first Italian luxury cruise on rail, offering a unique travel experience across the country. Inspired by the golden age of railway tourism, the train features itineraries connecting Italy's major cities and destinations, providing passengers with top-class service, exceptional comfort, gourmet cuisine, and a refined atmosphere. The project aims to celebrate the charm and beauty of Italy, making each journey an unforgettable experience.

Descrizione del lavoro

We are looking for a resource to join the Marketing team as a Digital Marketing Specialist .

The selected candidate will support the brand’s digital marketing activities and online communication strategy.

ROLE PURPOSE & MAIN RESPONSIBILITIES:

o Support in the creation and optimization of SEA and Social Media digital campaigns

o Assist with content uploading, updating, and quality checks on the brand website

o Operational content management across third-party platforms (Seven Rooms, Tripadvisor, Google, Yext)

o Support in the creation and updating of content for email marketing campaigns

o Assist with proofreading and copywriting of compelling content

o Monitor Social Media channels and assist in the preparation of regular performance reports

o Maintain and organize the internal image library, ensuring content accuracy and consistency

o Assist in data collection and preparation of reports related to digital KPIs and performance

o Support in the preparation of briefs for photo and video shoots, including logistical coordination

o Monitor competitors’ digital activities and share insights with the marketing team

o Support the update and day-to-day use of digital tools and platforms

o Provide ongoing back-office and administrative support for digital marketing activities

Qualifiche

·  Bachelor’s degree in Marketing, Communications, Digital Media, or related field
·  Proficient in Italian; fluent in spoken and written English; French is a plus.
·  Basic understanding of digital marketing channels (SEA, Social Media, Email Marketing)
·  Familiarity with website content management systems (CMS) as Wordpress
·  Experience with third-party digital platforms such as OTA’s, Tripadvisor, and similar
·  Advanced proficiency in Microsoft Office and graphic tools (Canva, Adobe)
·  Strong written and verbal communication skills
·  Basic knowledge of digital analytics and reporting (Google Analytics, Meta business suite)
·  Interest in photography, videography, or visual content creation
·  Strong organizational skills with attention to detail
·  Ability to work collaboratively in a team and support multiple projects simultaneously
·  Interest in following trends in social media and digital marketing

 

Informazioni aggiuntive

What We Offer:

· 
A dynamic and fast-growing environment within an iconic luxury brand.

· 
The opportunity to contribute directly to building and optimizing operational processes.

· 
A young, innovative, and collaborative team that values creativity and excellence.

· 
Professional growth opportunities and access to continuous training and development programs.

· 
A competitive compensation package, including:

· 
Meal vouchers (Ticket Restaurant)

· 
Medical insurance

· 
We are an inclusive company, and our ambition is to attract, recruit, and promote diverse talent across all our teams.