Brand Standards Specialist (H/F/X)

Job description

Company Description

Artisan of Travel since 1883 Orient Express is a legendary brand, steeped in history and loved by past, present and future generations. Representing the pinnacle of ultra-luxury hospitality within Accor Group, this brand is currently going through exciting phases of rebirth and expansion.

Orient Express embodies the refined nomadic spirit of travel, inviting each traveler to a place where the journey is the destination. Bringing awe-inspiring travel experiences to a new generation of adventurers, its exceptional portfolio includes The Orient Express, with its original carriages reimagined as the new embassy of French luxury; Orient Express La Dolce Vita, a train embodying the 'Made in Italy' way; Orient Express Silenseas - the world’s largest sailing ship; and hotels coming to Rome and Venice.
Progressively shaping the future of luxury hospitality, Orient Express is focusing on employee journey and growth.
 

Job Description

With the Global Brand Team of Orient Express, this position drives the construction of theidentity, concepts, operations, and experiences of the Orient Express Projects:  Hotels already in project, trains (La Dolce Vita), and others to come.

Reporting to the VP Global Brand, the role and responsabilities of the Brand Standards Specialist will be : 

For the Trains :
- Supervision of the development of Standard Operating Procedures
- Development of signature project elements, signature OS&Es (uniforms, linens,
amenities, etc.) and OS&E Brand Standards.
- Following progress of train constructions and mock-ups via follow-ups with construction teams, General Managers, and internal Accor teams such as the D&Ts.
- Development of the trains’ concept and identities (colour palettes, fonts, logos, mood
boards, amenities, etc.)
- Development of F&B concepts
- Development of Spa & Wellness concepts
- Development of the on and off-board experiences
- Development of hotel Guest Experience Programs and Guest Journey
- Management of stakeholders relations with the Property Companies
- Development of the design of future trains
- Supervision and continuous improvement of operations during soft opening
- Supervision and continuous improvement of ongoing operations
- Coordination of special projects, activations, and future initiatives related to the Brand
- Continuous creation of Brand strategies

For the Hotels:
- Development, implementation, and improvement of Standard Operating Procedures
- Development of signature project elements, signature OS&Es (uniforms, linens,
amenities, etc.) and OS&E Brand Standards.
- Development of Standard Project Documents (e.g., hotel factsheets)
- Development of the hotels’ concept and identity (colour palettes, fonts, logos, mood
boards, etc.)
- Following progress of constructions and mock-ups via follow-ups with construction
teams, General Managers, and internal Accor teams such as the D&Ts.
- Development of hotel Guest Experience Programs and Guest Journey
- Development of F&B concepts
- Development of Spa & Wellness concepts
- Development of excursions and experience packages to offer guests
- Development of ultra-luxury benchmark analyses
- Management of stakeholders relations with the Property Company.
- Supervision and continuous improvement of the experiences and operations during the soft opening period
- Supervision and continuous improvement of experiences and operations after hotel
openings
- Coordination of projects and activations related to the Brand
- Continuous creation of Brand strategies

Qualifications

Typical Background:

Bachelor's degree (and preferably a Master’ degree) in Hospitality Management or a
related field (a relevant combination of education and experience will be considered).
- Fluent in French, Italian, and English.
- Knowledge on operations and guest experience principles, strategies, and best
practices, specifically within the luxury hospitality segment.
- Success in curating operations and experiences within luxury hotel settings, with a
focus on new project launches.
- Ability to develop and implement strategic brand initiatives
- Being a creative thinker with an eye for innovation and a passion for pushing
boundaries in luxury hospitality, creating and innovating operations and experiences,
amenities, and services that set new industry standards and drive brand loyalty.
- Project management skills with the ability to oversee multiple projects simultaneously
from concept to completion. Experience in collaborating with cross-functional teams
and external partners to ensure projects are delivered on time, within budget, and to
the highest quality standards.
- Commitment to exceeding guest expectations and creating personalized experiences
that anticipate and fulfill the needs of guests.
- Analytical skills with the to make strategic decision-making and drive continuous
improvement.
- A global mindset with an understanding of international luxury markets and cultural
nuances.
- Working for the excellence in all aspects of brand and guest experience management.
Dedication to fulfilling the highest standards of quality, luxury, and service excellence
in every interaction with guests and stakeholders.

Competencies:
- Excellent interpersonal, communication and organizational skills
- Hands-on approach
- Proactive and self-motivated individual with a passion for continuous learning and
staying updated on industry trends, best practices, and emerging trends in brands and
guest experiences.
- Ability to adapt quickly to changing dynamics.
- Resilience and ability to thrive in a dynamic and high-pressure environment.
- Collaborative approach with the ability to work cross-functionally with marketing,
communications, operations, revenue management, sales, and finance teams to drive
brand initiatives and ensure alignment of strategies.