Assistant Revenue and E-Commerce Manager

Job description

Company Description

At the 25hours Hotel One Central, Bedouin traditions are brought back to life and reinterpreted in a contemporary way. Here our colleagues become storytellers themselves. With a view of the Museum of the Future near the Dubai International Financial Center, everyone will find their way to us. Whether for an ice cream walk or a birthday celebration, we also enjoy spending time together outside of work. We are a colourful, diverse, professional team and love our friendly, informal culture.

COME AS YOU ARE & JOIN THE  25h TRIBE.

Job Description

How does your working day look like …

·  Manage the availability of rooms against demand and maximize the property occupancy by applying yield management and e-commerce strategies to elevate the hotel business via direct and indirect channels, to ensure optimal business mix driving RevPAR and Direct Digital goals through effective yielding and well-executed strategies and campaigns.
·  Monitor reservations and revenue systems and ensure accurate and up-to-date availability, rates, and inventory across all channels.
·  Develops Action Plans to reach daily / monthly / yearly KPIs.
·  Completes all rooms forecasting to accurately project demand and pick up for groups and transient, both short and long term.
·  Maintains records pertaining to market segments, transient pace numbers, forecasts, and other rooms’ data.
·  Coordinate updates/stay restrictions or rate changes to reflect the hotel selling strategy in response to the market demand.
·  Records competitive set pricing and yield strategies and completes analysis on the market and its opportunities based upon the competition and previous history.
·  Makes sure rate leakages are handled and solved in a timely manner. Use Fornova system to resolve all the rate leakages for all connected partners.
·  Develop and implement strategies to optimize room revenue and occupancy levels.
·  Analyse market trends, competitor pricing, and demand patterns to make informed decisions in collaboration with Cluster Director of Revenue Management.
·  Monitor and adjust room rates based on market conditions and demand fluctuations in collaboration with Cluster Director of Revenue Management.
·  Makes sure rate plans are correctly indexed / loaded and distributed to all channels
·  Utilize revenue management tools and systems to forecast demand and maximize revenue potential.
·  Analyse data to identify trends, opportunities, and areas for improvement.
·  Provide insights and recommendations to the management team based on analysis.
·  Group rate evaluation of high demand exhibitions.
·  Prepares the weekly RevMax meetings and ensures completion of slides by all allied departments.

In collaboration with appointed Agency and Regional E-Commerce Team:

·  Measure/evaluates hotel performance – SEO, SEM and PPC Campaigns
·  Continuously optimize content (across all languages) - Ensure efficient use of researched keywords and recommends data-driven amends
·  Review and monitor the content and search engine ranking of competitors’ websites and react appropriately to maintain competitiveness.
·  Review content across the hotel direct websites (25hours and All.com) and liaise with Marketing for required changes.
·  Collaborate with Cendyn to ensure ROAS on Metasearch campaigns.
·  Liaise with the web agency and corporate office for any website/IBE enhancements.

In collaboration with hotel marketing:

·  Develop and implement eMarketing initiatives for the hotel’s key feeder markets to increase the number of qualified visitors to the hotel website, thus increasing revenues and conversion.
·  Identify and develop joint e-commerce initiatives with qualified local, regional, and/or national partners/sites.
·  Establish and implement the hotel’s annual advertising plan for electronic channels and assist with matters related to creative and media planning for PPC.
·  Ensure brand and marketing message on electronic channels is consistent with overall marketing activities, i.e., special promotions/offers, etc.
·  Research and benchmark electronic media adverts and articles to ensure that the hotel remains a market leader and collaborates with PR & Marketing closely.
·  Review and regularly monitor the hotel’s primary competition set and maintain digital performance competitiveness

Website Analytics – REV

·  Analyse the website user behaviour, site performance, source of referrals, etc.; and act accordingly.
·  Analyse the website production (bookings) reports available from the website statistical package and/or from the hotel’s Opera property management system or any other such MIS tool.
·  Provide monthly reports on website KPI to the hotel’s management team and the regional and corporate offices.
·  Manage Booking.com Sponsored Ads and Expedia Travel Ads to achieve Fair ROA’s
·  Drive Digital Direct goals set by Ennismore Regional and Corporate Office.

Qualifications

Your personality counts more than your CV …

· 
Bachelor’s degree in Hospitality, Business, Marketing, Finance, or related field

· 
3–5+ years of experience in hotel revenue management, reservations, or e-commerce

· 
Strong knowledge of PMS, RMS, CRS, channel managers, and OTAs

· 
Solid analytical and forecasting skills with understanding of pricing and yield strategies

· 
Familiarity with digital distribution, website performance, and online sales channels

· 
Excellent communication skills and ability to collaborate across departments

· 
Detail-oriented, organized, and able to work in a fast-paced environment

Additional Information

Additional Information

What’s in it for you …

·  Get to know all the other 25hours hotels and stay ten nights a year for free as an employee!
·  Take advantage of being part of Ennismore and get generous discounts when visiting our bars and restaurants as well as booking hotel rooms all over the world
·  Benefit from great offers from our numerous cooperation partners
·  Be part of our hilarious staff parties and much more...