Web Analytics Consultant

Job description

Role: Web Analytics Consultant
Employer: Konversion (a part of Accenture Interactive)
Location: Montreal, Quebec and Toronto, Ontario

Accenture Interactive
Accenture Digital is powered by three practices – Interactive, Applied Intelligence, and Industry X.O.  Accenture Interactive helps the world's leading brands delight their customers and deliver superior business performance and customer experiences. 

Konversion
Konversion is a digital marketing agency with a team of over 50 passionate employees. As a recently acquired member of Accenture Interactive, we create and implement digital business strategies for our clients including Intact.

Key Responsibilities:
• Technical understanding of how digital analytics and tag management solutions are deployed;
• Ability to complete complex tag deployment within tools like Adobe Launch and Google Tag Manager;
• Ability to analyze, interpret, and visualize complex data from online and offline sources to provided meaning and recommendations for optimization;
• Knowledge of web analytics and tag management solutions and differences between providers (ex: Adobe, Google, Tealium, etc.).

Desired profile

Qualifications :

Basic Qualifications:
• Minimum of 2 years of experience in digital marketing and / or digital analytics;
• Minimum of 2 years of experience using, installing and / or customizing web analytics and tag management solutions;
• Passionate about data, analytics and technology;
• Minimum of Bachelor's degree or higher in marketing, economics, mathematics, or technical specialty.

Set Yourself Apart
• Experience with client-facing projects ideally in consulting, agency or other business-related services;
• Experience with attribution modeling and software (e.g., Attribution 360, VisualIQ, C3 metrics);
• Experience performing advanced analytics on digital data sources (e.g., digital analytics data, digital advertising data, DMP data, audience data, social data, search data, etc.);
• Experience developing reporting and advancing data visualization capabilities with new or existing tools (e.g. Tableau);
• Experience with data and analytic tools such as such as SQL, Python/R;
• Solid Knowledge of data integration techniques and processes (ETL framework, Data matching, data cleaning, data stitching, data fusion etc.).

You're toolbox will consist of the usual arsenal of software applications :

• Google Analytics, Google Tag Manager, Google Optimize
• Adobe Analytics, Adobe Launch, Adobe Target
• Javascript
• Google Data Studio, Tableau Software, Power BI
• Google Marketing Platform, Adobe Cloud Platform, an asset
• DMP & CDP technologies, an asset
• Data science, an asset

Accenture does not discriminate on the basis of race, religion, color, sex, age, non-disqualifying physical or mental disability, national origin, sexual orientation, gender identity or expression, or any other basis covered by local law. Accenture is committed to providing employment opportunities to current or former members of the armed forces.

We are committed to employment equity. We encourage all people, including women, visible minorities, persons with disabilities and persons of aboriginal descent to apply.

It is currently our objective to assign our people to work near where they live. However, given the nature of our business and our need to serve our clients our employees must be available to travel when needed.