Media Strategy Junior Strategist

Job description

The Junior Media Strategist is a strategic and creative thinker with a passion for all things digital. This person is proactive and self-motivated, highly curious, collaborative and a digital thinker.

This role is tasked with creating and executing results driven online advertising campaigns for a finance and banking client. This person will help our clients drive e-commerce sales through cross-channel digital media strategy.

The Junior Media Strategist has more than 5 years of experience in media strategy, media management, management of cross functional teams and has strong ecommerce and digital sales experience.

English is a must.

Key Functional Areas of Responsibility
Professional Competencies.

-Experience working in a digital ad agency

· -Assist in the creation of advanced paid media cross-channel strategies

· -Communicate with clients about success and challenges in their campaigns

· -Strategize and plan experiments and conversion tests.

· -Analyze, and report on campaign and website performance to uncover actionable insights that will improve campaign performance.

· -Collaborate with other vendor partners.

· -Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate.

· -Be a positive member of our collaborative and supportive team

· -Market & audience research

· -Benchmarking and best practices related with paid media

· -Identify new actions and opportunities for clients

· -Participate in new business presentations

· -Ads insights and direction to work delivered by operation teams

Professional Competencies

· -Proactive and able to identify and solve problems.

· -Excellent verbal and written communication skill.

· -Ability to work within a team and independently.

· -Strong organizational, time management, and analytical skills.

· -Exceptional attention to detail and follow-through.

· -Multi-tasking and properly prioritizing various campaigns and clients.

· -Strong managerial experience, including experience mentoring teams.

-Ability to think strategically and identify and resolve client problems.

Desired profile

Qualifications :

Professional Skills & Qualifications:

-Bachelors or Masters degree in Advertising, Marketing or related fields.

-At least 5 years working in media, digital agency a plus.

-Experience working in an agency, publisher or client leading the media strategy.

-Knowledge of digital transformation as pertains to ecommerce clients.

-Knowledge of paid media channels and their synergies

· -Working nowledge of adtech and the role it plays in digital media activation

· -Experience working with Full Stack Technologies (GMP, Sizmek, etc.).

· -Extensive knowledge of programmatic media as a whole.

· -Ability to nurture and understand how Ad Ops can feed into wider client goals.

· -Expertise in the finance and banking category is a plus.