Digital Marketing Optimisation Consultant

Job description

Role: Digital Marketing Optimization Consultant
Location: London, UK
Salary: £47,000 - £55,000 + Benefits

Introduction:

Join Accenture and help transform leading organisations and communities around the world. The sheer scale of our capabilities and client engagements and the way we collaborate, operate and deliver value provides an unparalleled opportunity to grow and advance.

The digital revolution is changing everything. It's everywhere – transforming how we work and play. Are you reacting to the disruption each day or are you leading the way as a digital disrupter? Accenture Digital is driving these exciting changes and bringing them to life across 40 industries in more than 120 countries. At the forefront of digital, you'll create it, own it and make it a reality for clients looking to better serve their connected customers and operate always-on enterprises. Join us and become an integral part of our experienced digital team with the credibility, expertise and insight clients depend on.

What's in it for you?

All of our Digital professionals receive comprehensive training covering business acumen, technical and professional skills development. You'll also have opportunities to hone your functional skills and expertise in an area of specialisation. We offer a variety of formal and informal training programs at every level to help you acquire and build specialised skills faster. Learning takes place both on the job and through formal training conducted online, in the classroom, or in collaboration with others. The sheer variety of work we do, and the experience it offers, provide an unbeatable platform from which to build a career.

On top of this, we have an extensive benefits package which includes 30 days' vacation per year, gym subsidies, private medical insurance and 3 extra days leave per year for charitable work of your choice!

Accenture Interactive

Accenture Interactive helps CMOs and marketing organizations drive superior performance through relevance at scale. We offer a comprehensive suite of analytics, consulting and technology to drive up marketing performance, drive down the cost per interaction and create relevant consumer experiences on a massive scale. Specifically we...
· Help companies better understand consumers and how to connect with them across markets and channels, using data and analytics
· Design and deliver highly relevant experiences for consumers in real time, using the latest technologies to increase awareness, engagement, sales and profits.
· Optimize marketing processes and integrate across the enterprise in order to maximize the opportunities of data, analytics and marketing outcomes.
· We build, deploy, maintain and scale marketing solutions that reduce complexity and cost
· Partner and team with technology solution providers and marketing agencies to deliver the best solution meeting the needs of our clients
· Offer our clients end to end solutions and services in Customer Data Management and Analytics, Customer Experience Management, Content Services, Digital Analytics, eCommerce, Marketing and Media Optimization, Marketing Operations, Marketing Strategy, Marketing Technology Services, Marketing Transformation and Merchandising Analytics and Optimization.
For our clients, we've delivered:
· 10-65 percent increase in traffic to websites from search and banners
· 20-40 percent increase in conversion for lead generation and customer acquisition
· Up to 100 percent increase in conversion rate for lead generation and customer acquisition
· 10-25 percent improvement in targeted conversion points and outcomes
· 30-60 percent decrease in campaign cycle time
· Up to 67 percent reduction in marketing acquisition costs
· 5-40 percent reduction in marketing costs
And more. We invite you to learn more at http://www.accenture.com/us-en/Pages/service-driving-superior-marketing-performance.aspx
Accenture Interactive guides companies on the journey toward agile, intelligent marketing. Our services cover all aspects of digital consulting, marketing analytics, and media management. Accenture Interactive's methodologies and assets enable closer interaction between the marketing and technology functions, driving both organizations toward a common end goal: customer relevance. Visit our homepage: www.accenture.com/accentureinteractive .
Job Summary:
The Digital Marketing Strategist, specializing in marketing optimization, will work with Accenture clients to understand their digital marketing needs, translating those needs into strategies to deliver higher ROI across digital marketing campaigns. This professional will work as a Product Expert within our Digital portfolio utilizing Accenture Interactive's platform and tools.
The Digital Marketing Strategist will assist with the following: planning of optimization projects (in particular the test designs and analytical approach), successful setup and deployment - interfacing with the client and internal teams, timely delivery of insightful data analysis and reports.

Key Responsibilities:
· To lead the definition of A/B testing, multivariate testing and targeting strategies in the planning stages of client projects.
· To partner with the analytical lead and technical lead to perform the project tasks utilizing Accenture's proprietary software and following a proven 4 phased process.
· To lead client presentations and planning sessions documenting required next steps
· To communicate with client stakeholders and team members on a day-today basis to ensure the efficient delivery of processes and services and applications.
· To support business development related activities within existing & new clients.
· Lead engagements with Accenture clients to create highly optimized digital experiences through the full lifecycle from conception, through launch, to ongoing success
· Develop hypothesis-driven approaches designed to maximize performance of their digital experiences
· Drive the execution of optimization activities cross-functionally
· Become an expert on the use Accenture capabilities and approach to solving the problem of digital relevance

Desired profile

Basic Qualifications:
·  Minimum of 3 years experience working in a field of digital marketing (including web sites, paid and organic search, display media, email, social media) ideally at a digital agency or internet marketing services firm
·  Minimum of 3 years experience running web optimization programs including strategy & execution (to include implementation & AB and MVT testing)
·  Minimum of Bachelor's degree required
Preferred Qualifications:
·  Excellent communication, presentation and writing skills
·  Ability to work in an entrepreneurial environment
·  Ability to work within a multi-functional team
·  Ability to work on multiple projects
·  Ability to manage timelines and to communicate risks & issues
·  Good numeric background with strong attention to detail, and the ability to drive insight from analytics
·  Knowledge in online marketing best practices and innovations
·  Knowledge of web optimization and/or web analytics tools
·  Ability to translate business requirements into marketing and creative strategies.
·  Good content and creative intuition and ability to work well with a creative design team.
·  Ideally familiar with database marketing concepts around segmentation and targeted campaigns.
·  Good strategic, marketing and experience vision, with eagerness to get hands-on to figure out how things work.
·  Willingness to roll up sleeves and do whatever it takes to help make Accenture and clients successful.
·  Ability to manage and drive multiple projects simultaneously
·  Ability to prioritize activities, advocate courses of action, and pursue consistently to completion
·  Strong organizational and planning skills, outstanding verbal and written communication skills, including proficiency with PowerPoint.
·  Flexible and responsive to dynamic situations and changing priorities
·  Demonstrated leadership in professional setting;

What are the next steps?

If this sounds like the ideal role, career and company for you, click below to apply.

About Accenture

Accenture is a leading global professional services company, providing a broad range of services and solutions in strategy, consulting, digital, technology and operations. Combining unmatched experience and specialised skills across more than 40 industries and all business functions—underpinned by the world's largest delivery network—Accenture works at the intersection of business and technology to help clients improve their performance and create sustainable value for their stakeholders. Accenture drives innovation to improve the way the world works and lives. Visit us at www.accenture.com .