Digital Marketing Automation Sr Analyst

Job description

Accenture Digital
The digital revolution is changing everything, transforming how we work and play. Are you reacting to the disruption each day or are you leading the way as a digital disrupter? Accenture Digital is driving these exciting changes and bringing them to life across 40 industries in more than 120 countries. At the forefront of digital, you'll create it, own it and make it a reality for clients looking to better serve their connected customers and operate always-on enterprises. Join us and become an integral part of our experienced digital team with the credibility, expertise and insight clients depend on.

Accenture Interactive
Accenture Digital is powered by three practices – Interactive, Mobility and Analytics. Accenture Interactive helps the world's leading brands delight their customers and deliver superior business performance and customer experiences. As part of Accenture Interactive Delivery, you'll balance art and science to create award-winning digital experiences for today's connected consumers through integrated and dynamic solutions that incorporate strategy, marketing, creative and technology.

Job Summary:
Accenture Interactive Digital Marketing Services professionals help our clients achieve increased operational efficiency and effectiveness for direct marketing communications. In addition, our professionals design marketing programs that help our clients achieve their acquisition, growth and retention objectives across B2C, B2B and B2B2C business models. These technologies typically include campaign management, lead and/or loyalty management, content management, and data management solutions.

The Marketing Automation Engineer 2 will support the Marketing Automation Lead in designing, building, and testing campaigns in the client's marketing automation tool. The Marketing Automation Engineer 2 will leverage the Marketing Automation Lead for expertise related to the tool and across campaign operations. The Marketing Automation Lead 2 will be responsible for peer reviews, testing campaigns built by other team members, and assisting Marketing Automation Engineer 2 with mentoring and technical knowledge and required.

Your Role: Digital Marketing Automation Sr Analyst
· Supports on-shore and off-shore Marketing Automation Leads and Marketing Operation Manager
· Responsible for understanding business requirements documents (BRD) and designing, building, and testing campaigns
· Provides support in peer reviewing and testing campaigns built by other team members
· Supports the Marketing Automation Lead in Campaign Management Tool application upgrade, as needed
· Responsible for escalating issues through the appropriate channels per escalation processes
· Provides support in issue analysis, escalation, and resolution, as needed
· Supports improvement projects related to the Campaign Management Tool and processes
· Responsible for adhering to client and Marketing Services processes and best practices

Desired profile

Qualifications :

Your Experience: Basic Qualifications
·  3-5 years of experience in marketing technology and operations focusing on execution of marketing on behalf of the Client
·  Strong technical background with experience in one or more marketing automation tools; e.g. Salesforce Marketing Cloud/Exact Target, Adobe Campaign, IBM/Unica, Siebel-Marketing, Oracle-CRM-Marketing, SAP-CRM-Marketing, Eloqua, and/or Marketo
·  Understanding of leading practices in email marketing
·  Understanding of integrated marketing across the entire prospect and customer lifecycle, and how marketing strategy, customer data, segments, channel, creative, content, and offers interact to drive desired business outcomes
·  Understanding of marketing strategy with specific expertise in targeting, segmentation, test/control design, and campaign analytics
·  Understanding of marketing operations, processes, business requirements
·  Comfortable operating in a fast-paced, deadline-driven environment with rapidly changing priorities and a high volume of projects
·  Strong written and verbal communication skills
Set Yourself Apart: Preferred Qualifications
·  Certification in one or more of the following: Salesforce Marketing Cloud/Exact Target, Adobe Campaign, IBM/Unica, Siebel-Marketing, Oracle-CRM-Marketing, SAP-CRM-Marketing, Eloqua, and/or Marketo
·  Experience with Marketo highly preferred
·  Experience with B2B solutions highly preferred
·  Experience across more than one vertical, e.g. Life Sciences, Retail, Financial Services

WHERE YOU LIVE: Within 90 minutes of Redmond, WA

OUR COMMITMENT TO YOU
·  Your entrepreneurial spirit and vision will be rewarded, and your success will fuel opportunities for career advancement
·  You'll make a difference for some pretty impressive clients. Accenture serves many of the Fortune Global 100 on high-profile projects
·  Opportunities to learn daily through training, assignments and collaboration with experts across the company
·  Access to leading-edge technology
·  Along with a competitive salary, Accenture offers a comprehensive package that includes generous paid time off, 401K match and an employee healthcare plan
CALL TO ACTION
Now is the time to become a digital disrupter. The opportunity is here—what's stopping you from pursuing it?

Applicants for employment in the US must have work authorization that does not now or in the future require sponsorship of a visa for employment authorization in the United States and with Accenture (i.e., H1-B visa, F-1 visa (OPT), TN visa or any other non-immigrant status).

Candidates who are currently employed by a client of Accenture or an affiliated Accenture business may not be eligible for consideration.

Accenture is an EEO and Affirmative Action Employer of Females/Minorities/Veterans/Individuals with Disabilities.

Equal Employment Opportunity:
All employment decisions shall be made without regard to age, race, creed, color, religion, sex, national origin, ancestry, disability status, veteran status, sexual orientation, gender identity or expression, genetic information, marital status, citizenship status or any other basis as protected by federal, state, or local law.

Candidates will not be obligated to disclose sealed or expunged records of conviction or arrest as part of the hiring process.

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