Digital Marketing Analyst in Accenture Interactive - Malmö, Sweden

Job description

Join Accenture and help transform leading organizations and communities around the world. The sheer scale of our capabilities and client engagements and the way we collaborate, operate and deliver value provides an unparalleled opportunity to grow and advance. Choose Accenture, and make delivering innovative work part of your extraordinary career.

Accenture Digital offers a comprehensive portfolio of business and technology services across marketing, sales and service as well as mobility and analytics to help our clients unleash the power of digital to drive growth and create new sources of value. No other company offers the same blend of insight, assets and industry expertise to help companies become digital businesses.

Accenture Interactive , part of Accenture Digital, helps CMOs and marketing organizations drive superior performance through relevance at scale. We offer a comprehensive suite of analytics, consulting and technology to drive up marketing performance, drive down the cost per interaction and create relevant consumer experiences on a massive scale. Specifically we...

·  Help companies better understand consumers and how to connect with them across markets and channels, using data and analytics.
·  Design and deliver highly relevant experiences for consumers in real time, using the latest technologies to increase awareness, engagement, sales and profits.
·  Optimize marketing processes and integrate across the enterprise in order to maximize the opportunities of data, analytics and marketing outcomes.
·  Partner and team with technology solution providers and marketing agencies to deliver the best solution meeting the needs of our clients.

Job Summary:

Provide strategic driven digital strategy consulting to clients to help them create the most innovative customer experience and improve digital marketing or e-commerce effectiveness.

Key Responsibilities:

·  Collaborate with Accenture project teams and establish relationships with the key client stakeholders who are responsible for digital initiatives and also play the role of a trusted advisor.
·  Develop global digital and multi-channel marketing strategy for Accenture clients including leading the team performing rigorous analysis to identify potential value creating opportunities, creating the business case and developing the requirements to implement the strategy.
·  Develop requirements to ensure that digital marketing vision and recommendation translate to (and leverage) Accenture Interactive assets, products and services.
·  Lead client assessment portion of strategy engagements, develop cohesive conclusions and present key findings at the executive level.
·  Provide strategy development and solution development to support new business activities and existing client relationships.
·  Provide ongoing strategic and operational guidance to support new business activities and existing client relationships.
·  Originate, qualify, and close new opportunities for Accenture with our clients across our digital services, including digital strategy, content management, campaign management, multi-channel analytics, user experience and e-commerce.
·  Understand broader CMO agenda and how digital fits within the overall marketing scope.

Desired profile

Basic Qualifications:

·  We are open for applications from both recently graduated candidates and candidates with previous experience in consulting
·  Experience from any of the following areas is seen as positive: Marketing Enablement, Direct Marketing, Campaign Management, Marketing Service Provider, Marketing Agencies, Marketing Operations, Marketing Planning & Financial Management, Marketing Processes and Organization design, Marketing Resource Management, Marketing technology implementations (customer databases, package software, reporting and analytics)
·  Bachelor's Degree required with preferred concentrations in Economics, Mathematics, Statistics, Marketing, Systems Engineering, Industrial Engineering, Management Information Systems or Operations Analysis

Preferred Qualifications:

·  Graduate degree with focus on business, marketing and/or technology and top-of-class results
·  Experience in consulting and digital marketing

Professional Skills:

·  Excellent communication skills, both verbal and written
·  Strong aptitude, motivation and interest in transforming business problems into solutions
·  Good understanding of the end-to-end processes of marketing, sales, and service organizations
·  High adaptability to newer techniques and emerging technologies
·  Inquisitive and possess solid issue based problem solving and critical thinking skills
·  Ability to manage rapid changes in a fast paced and time-sensitive client engagement
·  Demonstrated leadership in professional setting
·  Demonstrated teamwork and collaboration in a professional setting
·  Ability to meet client travel requirements when applicable

Language requirements

·  You are fluent in English and Swedish; other languages are considered an asset

Investing in You

All of our consulting professionals receive comprehensive training covering business acumen, technical and professional skills development. You'll also have opportunities to hone your functional skills and expertise in an area of specialization. We offer a variety of formal and informal training programs at every level to help you acquire and build specialized skills faster. Learning takes place both on the job and through formal training conducted online, in the classroom, or in collaboration with teammates. The sheer variety of work we do, and the experience it offers, provides an unbeatable platform from which to build a career.

Please also note that Accenture is an equal opportunities employer and welcomes applications from all sections of society and does not discriminate on grounds of race, religion or belief, ethnic or national origin, disability, age, citizenship, marital, domestic or civil partnership status, sexual orientation, or gender identity.

Apply online below. Remember to attach your CV, cover letter, translated High school grades and University grades. We look forward to receiving your application!

Accenture welcomes and encourages applications from diverse backgrounds related to gender, age, ethnicity, culture, race, religion and belief, disability, nationality, sexual orientation and gender identity. Inclusion and diversity are fundamental to our culture and core values, providing an environment where everyone brings distinct experience, talent and culture to their work. We invite you to be part of this diversity!