Digital - Digital Marketing Consultant

Job description

Accenture Interactive, part of Accenture Digital, is one of the most innovative and fastest growing teams at Accenture. Combining the feel of a start-up and the advantages of being a global player, Accenture Interactive truly has a diverse and multi-talented team.

We drive the digital transformation of leading Nordic and Global businesses supported by Accenture interactives four practice areas:

·  Design and Innovation – Every aspect from generating ideas, creating concepts, service design, to digital prototypes and design for living services, fueled by our own design agency Fjord.
·  Digital Marketing – Helping our clients to build brand awareness, loyalty and drive traffic (via Campaigns, SEO, SEM, Social Media, Display/Programmatic, Loyalty programs, etc.). Optimizing conversion rates with A/B and multivariate testing.
·  Digital Commerce – Every aspect from designing omni-channel visions and strategies to choosing and implementing the right eCommerce platform and integrating it with other systems to support a truly connected customer experience for our clients
·  Digital Content – Defining strategy, processes and support systems to handle the accelerating growth of digital content and standardizing content production and distribution, allowing for asset re-use and global standards, resulting in significant efficiencies across the end to end customer journey

Accenture Interactive is the leading digital transformation agency in the Nordics that can deliver true end-to-end digital services spanning marketing, sales and customer care

We are shaping Accenture Interactive into a customer centric, agile and responsive business where we embrace and embed digital in everything we do. We believe that enabling innovation and creativity in our people is key to delivering cutting edge, first class digital solutions to our clients. We want to:

·  Establish a culture within our company that breathes and lives digital – everyday!
·  Enable innovation and creativity by providing creative and collaborative work spaces
·  Recognize and unleash the knowledge, creativity and experience that our people has.
·  Create a team of digital natives that delivers client value by adopting new and efficient ways of working and using the latest technology.

With the acquisitions of Fjord and Brightstep we have even further strengthened our position as a complete provider of digital services with innovative solutions and the next piece of the puzzle is you!

Desired profile

Who are you?

We are looking for an experienced Digital Marketing Consultant. Responsibilities include working on digital business strategy engagements, Leading or supporting the business track on digital marketing implementation projects and operationalizing and optimizing the marketing part of the wide range of digital initiatives.

We think that you have:

·  At least 3 years work experience relating to digital Marketing & Sales, working hands-on within one or more of the areas below:
·  Search Engine Optimization (SEO)
·  Search Engine Marketing (SEM)
·  Conversion Rate Optimization (CRO)
·  Social Media Marketing (SMM)
·  Display ads/ Programmatic
·  Marketing and/or Customer analytics
·  Customer segmentation and targeting with advanced tools such as SAS, R, SPSS etc.
·  Marketing Automation
·  Campaign Management
·  Customer loyalty
·  A detailed understanding of digital marketing functionalities and business needs for optimizing marketing investments based on advanced analytical approaches
·  Defined, designed and implemented digital marketing capabilities and platforms for clients or companies
·  Actionable experience using analytics to understand strategic customer segments and how to target these for business growth
·  Knowledge of available market leading ad-distribution and digital marketing platforms
·  Helped design and implement end to end campaign management, marketing automation, and loyalty capabilities
·  Worked with cross-functional teams in delivering these capabilities and platforms
·  Strong analytical skills - can find, understand and analyze things that are not obvious or lie behind the surface.
·  Strategic understanding of how all aspects of Digital Marketing & Sales co-exist to improve profitability
·  Positive attitude, open and inspiring personality, strong in building relationships
·  Relevant university degree. E.g. Master of Science in Business, IT, or other quantitative area
·  Ability to travel within Nordics

We see that you should be able to:

·  Take on the role as a critical team member in both implementation projects as well as in business development and strategy engagements
·  Leverage your expertise in project delivery, from analyzing the as-is situation, to creating business cases of new solutions, to developing the requirements and finally to play a role in deploying and optimizing the solution.
·  Be a major contributor to the Marketing practice at Accenture Interactive in the Nordics
·  Participate and drive the creation of POVs and thought leadership

Why to join Accenture Interactive?

We offer you:

·  A great opportunity for you to take part in this journey that we're embarking on and help shape the culture at Accenture Interactive
·  An environment that encourages and recognizes innovative ideas, creativity and proactive thinking
·  To work with the best and most innovative people in the business and the leading companies in their domain
·  Excellent possibilities for learning and knowledge gain, resulting in a great possibility to grow as both a person and a professional
·  A compensation package which includes competitive salary with extensive benefits, that supports you across your different stages of life

Visit our homepage for more information: www.accenture.com/digital

Sounds interesting?

Go ahead and apply here on our site! We will conduct interviews continuously, so we would like to have your application as soon as possible.

Accenture welcomes and encourages applications from diverse backgrounds related to gender, ethnicity, culture, age etc. We provide an environment of inclusion and diversity where everyone brings distinct experience, talent and culture to their work. We invite you to be part of this diversity!